Pantene is a well-known multinational brand that produces a wide range of hair care products. Founded in 1945, it is owned by Procter & Gamble and has its headquarters in Cincinnati, Ohio. Over the ye...
Pantene Gold Series is a hair product line dedicated to providing care and nourishment to textured hair. The brand recently released a TV spot titled "Magic of Gold" that celebrates the beauty and strength of natural hair.
The ad showcases diverse women of all ages, hair textures and skin tones, with their natural hair styles. Right from the start, the ad makes it clear that Pantene Gold Series is committed to the natural hair movement. The models' hair is shown in all of its natural, curly glory with no weave, extensions or straightening agents in sight.
The spot opens with a woman squinting into a mirror, as she admires her hair in the reflection. A voiceover says "There's something magical about black hair... so many textures, so many styles, so much beauty." The ad then goes on to showcase the women in various settings – at work, in the gym, and out on the town – rocking a range of stunning, natural hairstyles.
The ad also highlights the benefits of the Pantene Gold Series products by showing the impact it has on the models' hair texture and curl definition. Not only are the models' curls more defined, their hair is also more moisturized, healthy and lustrous.
The "Magic of Gold" ad captures the unique beauty of textured hair and celebrates the versatility of natural hair. It encourages women to embrace their natural hair texture and feel confident about their natural, unique beauty. Overall, the ad does a great job of showcasing the power of Pantene Gold Series products, and their ability to nurture and protect all types of textured hair.
Pantene Gold Series TV commercial - Magic of Gold produced for Pantene was first shown on television on March 9, 2019.
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