Estée Lauder is a renowned and prestigious company in the beauty industry. Founded in 1946 by Estée and Joseph Lauder, the company has become a global leader in skincare, cosmetics, fragrances, and ha...
The Estée Lauder Double Wear TV Spot, 'Serious Staying Power' is a powerful and impactful advertisement that showcases the exceptional staying power of Estée Lauder's Double Wear Foundation. The ad features a diverse range of women wearing the foundation and going about their day, confident in the staying power of the product.
The ad begins with a woman applying the foundation in front of a mirror and then confidently stepping out into the world. As she goes about her day, we see other women doing the same. A dancer pirouettes on stage, a businesswoman greets clients, and a student confidently walks through her school. All the while, their makeup remains flawless, thanks to the staying power of the Double Wear Foundation.
The tagline "Serious Staying Power" is repeated throughout the ad, driving home the idea that this foundation is not like any other. The ad is empowering, showcasing women of all ages, ethnicities, and professions, all confident in the power of their makeup.
Overall, the Estée Lauder Double Wear TV Spot, 'Serious Staying Power' is a captivating and impactful advertisement that effectively communicates the impressive staying power of the Double Wear Foundation. It's an ad that truly celebrates the confidence and beauty that come with the right foundation.
Estee Lauder Double Wear TV commercial - Serious Staying Power produced for Estee Lauder was first shown on television on February 28, 2016.
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