What the Scent-Lok TV commercial - Last Day is about.

Scent-Lok, the leader in hunting apparel and accessories, has released a new TV spot titled "Last Day". The ad features a dramatic sequence of events that unfolds on the last day of deer hunting season, showcasing the company's innovative scent control technology.

The commercial begins with a hunter quietly making his way through the woods as the sun begins to rise. He takes his position in a tree stand and pulls out his Scent-Lok gear, putting it on piece by piece. The camera focuses on the gear, showing how it works to trap the hunter's scent and prevent it from alerting the deer.

As the day progresses, the hunter remains still and patient, waiting for a deer to come within range. Just as he's about to give up, a buck appears in the distance. The hunter raises his gun and takes the shot, hitting the deer squarely in the chest.

However, the story doesn't end there. As the hunter tracks the deer, a pack of wolves appears and begins to pursue him. The hunter realizes that his scent is masked so well by the Scent-Lok gear that the wolves can't detect him. He uses his knife to fend them off, finally escaping back to his truck safely.

The TV spot concludes with a tagline: "When it's the last day, make it count." The ad effectively highlights the importance of scent control in hunting, as well as the effectiveness of Scent-Lok gear. Overall, the "Last Day" commercial is a gripping and compelling depiction of the thrill of the hunt.

Scent-Lok TV commercial - Last Day produced for Scent-Lok was first shown on television on July 17, 2018.