YETI Coolers are rugged and outperform at every opportunity, but durability is just one of the benefits. With up to two inches or more of insulation in the walls and lids of most sizes, combined with a freezer-quality sealing gasket and one-piece construction, YETI provides industry-leading ice retention.

Sign up to track 65 nationally aired TV ad campaigns for YETI Coolers. In the past 30 days, YETI Coolers has had 181 airings and earned an airing rank of #1,692 with a spend ranking of #1,469 as compared to all other advertisers.

Yeti also work with 150 brand ambassadors across various platforms representing a range of outdoor sports. It's also using more user-generated content such as in a summer campaign featuring videos of people finding Yeti coolers that washed ashore after a freighter lost them last fall off the coast of British Columbia.

Why are YETI coolers so expensive? There are two pretty simple answers: technology and marketing. The Austin, Texas-based company was founded by the Seiders brothers: two avid outdoorsmen who felt there weren't any coolers on the market that kept their catches, kills, and beverages cold enough for long enough.

Yeti's tumblers do a great job of keeping hot drinks hot and cold drinks cold. If you put in piping hot tea and keep the lid on, you won't be able to drink it for a while. It's almost too good at keeping in the heat but also really useful.

YETI combined high-quality materials with a little technological development to create coolers that did the job for those who really need their coolers to keep things cool. And then they charged a lot more than the competition. Sticking a high price on their "everyday" products grabbed the attention of trendsetters.

From the beginning, YETI marketed their coolers to people who are just like their founders, Roy and Ryan Seiders. They targeted passionate hunters and fishermen. Today, they have expanded their target audience to include lovers of the outdoors who crave adventure.

In Yeti's case, the brand opted to sell its products to more local, small companies first. This decision matched the brand's values and mission by using locations for avid outdoors people. But, of course, this decision was also strategic.

YETI combined high-quality materials with a little technological development to create coolers that did the job for those who really need their coolers to keep things cool. And then they charged a lot more than the competition. Sticking a high price on their "everyday" products grabbed the attention of trendsetters.

Where are YETI Coolers Made? Corporate YETI Tundra Coolers are manufactured in the USA at facilities located in Iowa and Wisconsin as well as at an international facility located in the Philippines. The well-known custom YETI Hopper Coolers and logo branded YETI Ramblers are manufactured abroad in China.

While YETI Coolers are highly praised for their durability and features, they do have some drawbacks. They are no longer made in the USA, the rope handles can be inconvenient when the cooler is fully loaded, the drain plugs can be easily lost, and they can attract thieves due to their high value.

YETI is a pioneer in the rotomolded cooler industry. They are tough enough to be considered bear resistant, well-insulated to hold ice a long time and are a bit of status symbol. Since YETI introduced of hard-spider coolers, they've also introduced soft-sided bag coolers and drink tumblers, cups, etc. as well.