What the Tide Free and Gentle TV commercial is about.

Tide Free and Gentle TV Spot: A Gentle Revolution in Laundry Care

(Opening scene: A cozy living room with a family gathered around a coffee table, folding freshly laundered clothes.)

Narrator: In a world full of ordinary, everyday laundry detergents, Tide steps in with a breath of fresh air. Introducing the Tide Free and Gentle TV Spot, where we witness a gentle revolution in laundry care.

(Scene transitions to a mother tenderly picking up a newborn baby from a crib.)

Narrator: As a mother holds her precious bundle of joy, she knows that protecting her little one's delicate skin is a top priority. That's why Tide Free and Gentle offers a perfect solution for parents who want extra care for their family.

(Scene transitions to a teenage girl excitedly preparing for a soccer game.)

Narrator: And as a young athlete preps for the game of her life, the last thing she needs is skin irritation distracting her. With Tide Free and Gentle, she can focus on her passion without worrying about irritants in her clothes.

(Scene transitions to a middle-aged man reading a book in a garden.)

Narrator: Even for those with sensitive skin, there shouldn't be anything that holds them back from enjoying life's simple pleasures. Tide Free and Gentle understands this, providing a solution for those seeking peace of mind in their daily laundry routine.

(Scene transitions to a diverse group of people, standing proud and confident in their freshly laundered clothes.)

Narrator: Whether you're a mother, an athlete, or someone who simply appreciates the comfort of clean, soft clothes, Tide Free and Gentle caters to everyone. It's more than a detergent; it's a testament to care and understanding.

(Final scene: The Tide Free and Gentle logo and tagline appear onscreen.)

Narrator: Tide Free and Gentle, because everyone deserves gentle care. Experience the Tide revolution today.

(Closing shot: The family from the opening scene collectively smiles, expressing their satisfaction with their laundry experience.)

Note: This TV spot aims to highlight the benefits of Tide Free and Gentle, showcasing its ability to provide gentle care for all members of the family. It emphasizes the importance of protecting the delicate skin of newborns, athletes' performance, and the overall comfort and confidence that clean clothes can bring. The underlying message is clear: Tide Free and Gentle is a laundry detergent that understands and caters to the needs of individuals with sensitive skin, allowing them to embrace life fully without any worries.

Tide Free and Gentle TV commercial produced for Tide was first shown on television on August 14, 2012.