Le Cordon Bleu is a world-renowned culinary school that was founded in Paris, France in 1895. The name "Le Cordon Bleu" means "the blue ribbon" in French and refers to a prestigious award given to che...
Title: Le Cordon Bleu TV Spot: 'Three Things'
Introduction:The Le Cordon Bleu TV spot titled 'Three Things' captivates viewers with its captivating storytelling and exceptional culinary imagery. This advertisement captures the essence of Le Cordon Bleu, a renowned culinary institution, as it showcases the three unique aspects that set it apart from the rest. This write-up delves into the TV spot, illustrating its key features and the message it conveys to potential students and aspiring chefs.
Description of the TV Spot:The TV spot opens with a visually stunning shot of a French boulangerie, where the warm aroma of freshly baked bread permeates the air. It then transitions smoothly to a bustling Le Cordon Bleu kitchen, filled with passionate students and highly skilled chefs immersed in their culinary creations. These striking visuals immediately convey the authentic ambiance and immersive experience that awaits aspiring chefs at Le Cordon Bleu.
Narration and Background Score:Accompanied by a melodious tune, a voiceover narrates the spot, explaining the three things that make Le Cordon Bleu standout. The narrator's voice carries a subtle yet confident tone, drawing the audience into the world of culinary craftsmanship.
Three Key Aspects:1. Tradition: The TV spot emphasizes Le Cordon Bleu's heritage and rich culinary traditions, highlighting the artistry, precision, and profound knowledge that have been passed down through generations. Through captivating visuals of chefs skillfully working with ingredients and fine-tuning their craft, the spot reinforces the importance of preserving classic culinary techniques.
2. Innovation: While tradition forms the foundation, the spot also emphasizes Le Cordon Bleu's commitment to innovation. It showcases modern culinary equipment and cutting-edge techniques incorporated into the curriculum. This aspect underlines Le Cordon Bleu's ability to stay relevant and adaptive in an ever-evolving culinary world, ensuring that students are well-prepared for the industry's dynamic demands.
3. Global Culinary Network: The TV spot highlights Le Cordon Bleu's vast international network of culinary institutions. By offering programs and campuses in various renowned culinary hotspots around the world, Le Cordon Bleu provides students with the opportunity to learn from diverse cultures and expand their global culinary acumen. This aspect adds an extra layer of excitement and possibility for aspiring chefs, inspiring them to envision a thriving international culinary career.
Impact and Call to Action:The Le Cordon Bleu TV spot leaves a lasting impression on viewers, illuminating the institution's dedication to tradition, innovation, and global connections
Le Cordon Bleu TV commercial - Three Things produced for Le Cordon Bleu was first shown on television on February 2, 2015.
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