What the YETI Coolers TV commercial - Barely a Scratch is about.
The YETI Coolers TV spot, 'Barely a Scratch,' is a commercial that showcases the durability and toughness of YETI's products. The ad captures a group of friends enjoying a day out on their boat, loading up their YETI coolers with drinks, snacks, and fresh fish.
The ad takes a dramatic turn when the boat hits a sharp rock, causing some of their gear and coolers to fly into the water. Despite the chaos, the YETI coolers remain intact, effortlessly floating on the water. The commercial then shows the friends retrieving the coolers from the water without any visible damage - not even a scratch.
This TV spot is a testament to YETI's dedication to creating high-quality and durable products that can withstand the toughest outdoor conditions. By demonstrating the robustness of their coolers, YETI proves to its customers that their products are more than just a regular cooler - they are a reliable companion for any adventure.
The 'Barely a Scratch' TV spot features stunning visuals, excellent cinematography, and an engaging storyline. The ad manages to balance product showcase and entertainment seamlessly, making it a perfect fit for television advertising. Overall, this YETI Coolers TV spot is a testament to the brand's commitment to quality and innovation - always pushing boundaries, never settling for less, and delivering exceptional products to customers.
YETI Coolers TV commercial - Barely a Scratch produced for
YETI Coolers
was first shown on television on September 19, 2022.
Frequently Asked Questions about yeti coolers tv spot, 'barely a scratch'
Yes it is possible to get surface scratches out with some boat waxes. It just depends on how deep they are. The yeti coolers are incredibly durable and have different accessories to help protect against these mishaps.
We coined the now-iconic slogan "Wildly stronger! Keep ice longer!" and guided YETI Coolers from a small regional brand to the national powerhouse they are today.
Yeti also work with 150 brand ambassadors across various platforms representing a range of outdoor sports. It's also using more user-generated content such as in a summer campaign featuring videos of people finding Yeti coolers that washed ashore after a freighter lost them last fall off the coast of British Columbia.
Sign up to track 65 nationally aired TV ad campaigns for YETI Coolers. In the past 30 days, YETI Coolers has had 181 airings and earned an airing rank of #1,692 with a spend ranking of #1,469 as compared to all other advertisers.
The warranty does not cover defects caused by third-party modifications, repairs, or replacement parts. Punctures, scratches, normal wear and tear, and the natural breakdown of colors and materials over extended time and use are not warranted.
Yeti's products are extremely high-quality (most Yeti products either come with a three or five-year warranty (learn more), but people are likely okay with paying the prices because of the brand and community associated with the logo.
A yeti is a mythical creature that's said to live in the Himalayan mountains. Another name for a yeti is "abominable snowman." While most people consider the yeti to be a legend, there are those who believe it's a real human-like creature that lives in Nepal and Tibet.
The YETI brand has built an outstanding reputation of quality. In doing so, their customers have created a cult like following/devotion to the brand. Loyalty like that can't be bought. Thus, if you ask someone about their YETI, be prepared to get a lengthy explanation and an outpouring of affection...
Then when yeti did start deliberately marketing. They absolutely crushed it pun intended these early adopters were the rugged. Outdoorsy. Customers that formed the base for their brand.
YETI is known for its expensive coolers. Their most expensive one is 82 gallons and sells for $1,300. YETI has many other products besides the coolers but this is what they are best known for.
How popular is YETI in the United States? In total, 20% of U.S. sports and outdoor online shop users say they like YETI.
And safe. That's because every Rambler we make is BPA-free from bottom to lid. BPA is the more common name for Bisphenol A, a chemical compound linked to a variety of health issues and diseases. BPA is used in a variety of plastics - but not the YETI Rambler.