What the The Wall Street Journal TV commercial - Read Yourself Better is about.

The Wall Street Journal's TV spot, 'Read Yourself Better,' is a creative and captivating advertisement that encourages people to read more in order to improve their lives. The ad is designed to appeal to a wide range of individuals, from business professionals to students, and it showcases the many benefits of reading.

The opening shot of the ad features a series of floating books, each with a unique title and cover. This visual representation highlights the vast range of topics that can be explored through reading, from finance and business to literature and history.

As the ad progresses, the focus shifts to individual readers who have experienced personal growth and development through their reading habits. We see a young woman reading in a library, a businessman reading on a train, and a student reading in a coffee shop. Each of these visuals is an example of how reading can be incorporated into any lifestyle, and each of these characters is a testament to the transformative power of reading.

The core message of the ad is that reading can help people to better understand themselves, their world, and their place in it. By reading, individuals can gain new knowledge and insights, expand their horizons, and develop new perspectives. Whether it's through learning about a new industry or discovering a new literary genre, reading can unlock endless possibilities for personal growth and self-improvement.

Overall, The Wall Street Journal's 'Read Yourself Better' TV spot is a sophisticated and inspiring piece of advertising that effectively communicates the value of reading to a diverse audience. It encourages viewers to pick up a book and start reading, confident that they will be doing themselves a great service by doing so.

The Wall Street Journal TV commercial - Read Yourself Better produced for The Wall Street Journal was first shown on television on November 4, 2019.