What the Leupold TV commercial - American Boots on the Ground is about.

Leupold is a company that produces high-quality optics for hunting and shooting enthusiasts, and they recently aired a TV spot called 'American Boots on the Ground'. This ad spot is about the company's support for our military veterans and their commitment to honoring those who have served our country.

The campaign starts with a powerful message, stating that over 20 million veterans call America home. The ad then features a skilled marksman holding a Leupold optic, looking through the scope with intense focus. The camera then shifts to a shot of a military cemetery, with rows upon rows of headstones. The voice-over reflects on the sacrifices that our military personnel have made, and the profound impact that it has on their lives and their families.

The next shot shows a veteran with a prosthetic leg, hiking up a steep hill. The camera focuses on his combat boots - the same boots that he wore on duty. The ad then shifts to a close-up of his face, showing the determination and strength that it takes to overcome life-changing injuries.

The final shot shows the veteran leaning on his hiking stick, looking out over a beautiful vista. The voice-over emphasizes that our veterans need more than just our thanks - they need our support. The message is clear: Leupold is committed to providing that support and making a difference in the lives of our military personnel.

In summary, the 'American Boots on the Ground' campaign is an emotional and compelling call to action for all of us to support our military veterans. Leupold's commitment to this cause is admirable, and their high-quality optics are a testament to their dedication to serving and protecting American hunters and shooting enthusiasts.

Leupold TV commercial - American Boots on the Ground produced for Leupold was first shown on television on June 29, 2017.