Overview of TrulicityTrulicity is a prescription medication used to improve blood sugar levels in adults with type 2 diabetes. It contains a glucagon-like peptide-1 (GLP-1) receptor agonist called dul...
Trulicity, a diabetes medication, recently launched a TV spot that features Olympic gold medalist Laurie Hernandez. The ad, titled 'Olympics: All Eyes on You', celebrates the competitive nature of the Olympic Games and highlights how Trulicity can help people with type 2 diabetes stay at the top of their game.
The commercial begins with Hernandez, a member of the U.S. gymnastics team, performing a floor routine at the 2020 Tokyo Olympics. As she flips and twists through the air, the camera zooms in on her focused expression, highlighting her competitive drive as an athlete. As she lands her final tumbling pass with ease, the crowd erupts into cheers.
The ad then cuts to Hernandez in a more casual setting, sporting a Trulicity t-shirt and speaking directly to the camera. She discusses how important competing is to her, both on and off the mat, and emphasizes the role Trulicity has played in managing her diabetes. She explains that the medication has helped her maintain healthy blood sugar levels, allowing her to focus on her training and competition.
In the final shot, Hernandez is back on the gym floor, performing a balance beam routine. As she leaps and twists, a faint flash of the Trulicity logo appears on the screen, reminding viewers of the medication's benefits. The Olympic theme music swells as Hernandez nails her dismount and the words "Stay on top of your game" appear on the screen.
Overall, the Trulicity TV spot featuring Laurie Hernandez effectively combines the energy and excitement of the Olympic Games with the message of managing diabetes with Trulicity. The commercial's focus on Hernandez's inspirational story and elite athleticism makes it a powerful piece of advertising that is sure to resonate with viewers.
Trulicity TV commercial - Olympics: All Eyes on You con Laurie Hernandez produced for Trulicity was first shown on television on June 28, 2021.
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OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...