Modelo television commercial 2020

What the Modelo TV commercial - Shared Fight is about.

Title: Shared Fight - Modelo TV Spot

Introduction:The Modelo TV spot titled 'Shared Fight' is a captivating advertisement that showcases the spirit of unity and resilience in the face of adversity. It takes the viewers on an emotional journey, highlighting the importance of standing together and supporting one another during challenging times. The ad serves as a powerful reminder that our battles are easier fought when we are united.

Scene 1: A Boxing GymThe commercial begins inside a gritty, dimly lit boxing gym. The camera pans across the room, revealing a diverse group of dedicated individuals training tirelessly. Their faces drip with sweat as they push their bodies to the limit. Each person displays unwavering determination, reflecting their commitment to their craft.

Scene 2: A Female Fighter's JourneyAs the spotlight shifts, we focus on a young, talented female boxer. We witness her intense training sessions and see glimpses of her struggles. Through her journey, viewers witness the resilience it takes to pursue one's dreams. The ad captures her moments of self-doubt and exhaustion but emphasizes her refusal to give up.

Scene 3: A Male Fighter's JourneyIn the next scene, we are introduced to a male fighter. Similar to the female boxer, he faces his own set of challenges and barriers. From the bruising punches to the grueling workouts, his determination and unwavering spirit shine through. The camera captures the look of fierce determination in his eyes as he steps into the ring, ready to battle whatever comes his way.

Scene 4: The Community's SupportAs the scenes progress, we witness the fighters' connection to their community. The camera pans to their friends, family, and fellow gym members cheering them on from the sidelines. The support they receive serves as a testament to the power of collective encouragement and camaraderie. It highlights the idea that we are stronger together and that shared fights are easier to endure.

Scene 5: The Climactic MomentThe final scene of the TV spot features both fighters inside the ring, ready for their respective matches. The atmosphere is electric, and the tension builds. As the bell rings, the crowd erupts with thunderous applause, drowning out any doubts the fighters might have. The ad seamlessly captures the raw emotions etched on their faces while showcasing the strength they derive from each other and their community.

Conclusion:The Modelo TV Spot, 'Shared Fight,' delivers a powerful message about the importance of unity and support in overcoming life's challenges. It beautifully captures the unyielding spirits of the fighters and the collective strength they find in their community. This inspirational advertisement leaves viewers feeling uplifted, reminding them that together, we can triumph over any obstacle.

Modelo TV commercial - Shared Fight produced for Modelo was first shown on television on April 13, 2020.

Song from commercial Modelo TV Spot, 'Shared Fight'

L'Estasi Dell'oro (The Ecstasy of Gold) is a musical composition by the renowned Italian composer Ennio Morricone. It is part of his score for the 1966 Sergio Leone film *The Good , the Bad and the Ugly*. The song is often considered one of Morricone's most iconic and influential compositions.

Background and Composition: "The Ecstasy of Gold" was written specifically for the climactic scene in the film, where the main characters engage in a frantic search for buried treasure. Morricone's composition perfectly captures the tension, excitement, and sense of urgency in this pivotal moment.

The song is characterized by its soaring melodies, lush orchestration, and dramatic crescendos. It features a powerful combination of orchestral instruments, including strings, brass, and percussion, with the haunting vocals of Edda Dell'Orso.

Recognition and Cultural Impact: "The Ecstasy of Gold" has gained immense popularity and has become synonymous with Morricone's work. It is often performed in concerts and has been featured in various films, television shows, and commercials. The song's intense and emotional quality has made it a favorite among fans of film music and has solidified its place as one of the most recognizable compositions in cinematic history.

In addition to its use in *The Good, the Bad and the Ugly*, the song has also been sampled and remixed by other artists. For example, Jay-Z sampled "The Ecstasy of Gold" in his song "Blueprint" from his album of the same name.

Conclusion: "L'Estasi Dell'oro" (The Ecstasy of Gold) is an iconic composition by Ennio Morricone, originally composed for the film *The Good, the Bad and the Ugly*. Its soaring melodies, dramatic orchestration, and emotional impact have made it a beloved piece of music that continues to resonate with audiences to this day.