What is Modelo Especial?
Modelo Especial is a popular beer brand produced by Grupo Modelo, a large beer company based in Mexico. It is an American Adjunct Lager beer style, which means it is made using adjuncts like corn or rice in addition to malted barley. The beer is known for its crisp and refreshing taste with a mild, balanced flavor and a light hop character. It has a golden color and a moderate alcohol content of 4.4% by volume.
The brand offers different variations of Modelo Especial including Modelo Especial Chelada, which is a flavorful blend of beer with tomato, salt, and lime, and Modelo Especial Negra, a darker version of the beer with a stronger, maltier flavor.
Modelo Especial has gained widespread popularity in recent years, particularly in the United States, where it has emerged as a leading beer brand, passing Bud Light as the top-selling beer in the U.S retail dollar sales. This is due to its great taste and the effective marketing strategies adopted by its parent company.
All in all, Modelo Especial is a tasty and popular beer brand that is enjoyed by many people all over the world, especially those who love to explore and try different beer styles.
Frequently Asked Questions about modelo especial
pilsner-style lager
Modelo Especial may be relatively light in color, but this pilsner-style lager is anything but dull or watery. A delicate, herbaceous hop profile gives way to a richer palate with notes of honey, subtle malt, and maize, buoyed by lively carbonation and punctuated with a crisp finish.
Modelo Especial is a light, crisp, pilsner-style beer. But its younger sibling, Negra Modelo, is modeled after the super-popular Munich-born dunkel style, made with roasted caramel malts and brewed longer for a slightly richer, dark-brass-colored beer.
Mexico
Grupo Modelo, founded in 1925, is the leader in the manufacture, distribution and sale of beer in Mexico. Corona is the leading beer brand in Mexico, the 6th most valuable beer brand in the world and the most popular Mexican beer worldwide, with sales in more than 120 countries.
Grupo Modelo, the Mexican brewer, is owned by Anheuser-Busch InBev, the same parent company of Bud Light.
Rather, the factors that, for the better part of a decade, put Modelo on its triumphant track include an increasing preference among American consumers for imported, more expensive beer; a decade-old antitrust deal; and effective marketing campaigns aimed at attracting young, non-Hispanic consumers to the Mexican beer.
Corona
Globally, one of the best known Mexican beers is Corona, which is the flagship beer of Grupo Modelo. Corona is the best-selling beer produced by Mexico, and the best-selling non-domestic beer in both the U.S., U.K and Australia.
Modelo Especial is a pilsner-style lager that was originally brewed in 1925 for Cervecería Modelo's 10th anniversary. Its name actually translates to “special model” which I had to look up because that seems absurd.
Production. Modelo Especial, a pilsner-style, comes in at 4.4 percent ABV, while Negra Modelo, fashioned after Dunkel-style beers first popularized in Munich, is made with roasted caramel malts and clocks in a bit higher at 5.4 percent ABV. Corona Extra, also a pilsner-style, is bottled at 4.6 percent ABV.
Grupo Modelo is a large brewery in Mexico that exports beer to most countries of the world. Its export brands include Corona, Modelo, and Pacífico.
Rather, the factors that, for the better part of a decade, put Modelo on its triumphant track include an increasing preference among American consumers for imported, more expensive beer; a decade-old antitrust deal; and effective marketing campaigns aimed at attracting young, non-Hispanic consumers to the Mexican beer.
As more Latino and Hispanic drinkers have reached legal drinking age, their preferences have shifted the overall mix of beer that's selling in the United States. The country's growing Hispanic population has boosted Modelo's growth.
Modelo Especial
Bud Light has been the most popular beer in the United States for over 20 years, CNN reports, but as of May 2023, Mexican lager Modelo Especial holds the No. 1 spot.
Corona Extra
Corona Extra (Best Selling Beer in Mexico)
Arguably one of the most famous Mexican beers out there, Corona is the best-selling Mexican beer in the world. It's also the number one imported beer in all North America, including the United States and Canada. Corona Extra Mexican Lager is a light, refreshing pale lager.
Negra Modelo - The other true 5.3% alcohol premium beer, this fine malty brew is familiar to many Americans as it's a staple in Mexican restaurants.
In 1925, we set out to create a model beer in Tacuba, Mexico. To do so, we looked to the treasured techniques of internationally renowned German brewmasters, experts in the art of brewing, for inspiration.
4.4%
4.4% alc./vol. 8.8 Imported beer. Brewed in Mexico.