What the Trijicon TV Spot, is about.

Trijicon, a leading provider of world-renowned aiming systems for rifles, shotguns, and pistols, produces a TV commercial that features Ivan Carter, a renowned conservationist and wildlife expert. The Trijicon TV spot is a masterclass in storytelling, combining breathtaking visuals of the African savanna with Ivan Carter's storytelling that captures the essence of conservation and hunting.

The Trijicon TV spot opens with sweeping shots of the African savanna, complete with elephants, giraffes, and lions. Ivan Carter, a conservationist, and host of the TV series "Carter's W.A.R" appears on-screen, inviting the audience to join him in his quest to protect wildlife.

Ivan's story unfolds as he discusses his lifelong passion for conservation, and his deep-rooted belief in ethical hunting. Ivan's passion and dedication to conservation drive him to seek out ethical hunting practices and promote them to the world. The TV spot captures Ivan's love for the African wilderness, and his commitment to ensuring that it survives for future generations to enjoy.

Throughout the commercial, the audience is introduced to Trijicon's innovative rifle sights that assist hunters with shot placement and increase their chances of success. Ivan, who has used Trijicon's aiming systems for many years, praises the brand and its commitment to quality and innovation.

The TV spot culminates in a breathtaking shot of Ivan overlooking the vast African landscape, reminding viewers that the conservation of wildlife and its habitat is vital. The Trijicon TV spot with Ivan Carter highlights the importance of ethical hunting, conservation, and environmental protection. It serves as a reminder to the hunting and shooting community that they must be responsible stewards of the environment.

Trijicon TV Spot, produced for Trijicon was first shown on television on August 7, 2013.