What the Reebok TV Commercial For RealFlex Crossfit Shoes is about.
Reebok's TV commercial for RealFlex Crossfit shoes is a stunning piece of marketing that showcases the amazing abilities of these training shoes in a visually striking way. The commercial begins with a group of athletes performing intense Crossfit training exercises, in what appears to be a concrete jungle.
As the athletes continue to push themselves to their limits, we see close-up shots of their feet, which are shod in the RealFlex shoes. The shoes look flexible and agile, almost as if they're an extension of the athletes' own feet. We then see a montage of various training exercises like jumping, running, lifting kettlebells, and climbing walls, all of which are performed effortlessly by the athletes, thanks to the superior grip, cushioning, and flexibility of the RealFlex Crossfit shoes.
The commercial ends with the tagline "Train with the Best" and the Reebok logo, leaving the viewer in no doubt about the premium nature of the product being showcased.
What stands out about this commercial is how effectively it captures not only the physical benefits of the RealFlex shoes but also the ethos behind the Crossfit training regime. The athletes in the commercial display a never-say-die attitude, pushing themselves beyond their limits and working towards peak physical conditioning. The RealFlex shoes play a vital role in enabling them to achieve their goals, delivering on the promise of high-performance footwear.
Overall, this commercial is a testament to the power of effective advertising. By using striking visuals and compelling storytelling, Reebok has created a piece of marketing that not only sells its product but also inspires and motivates viewers to push themselves beyond their limits.
Reebok TV Commercial For RealFlex Crossfit Shoes produced for
Reebok
was first shown on television on July 31, 2012.
Frequently Asked Questions about reebok tv commercial for realflex crossfit shoes
Reebok has brought back the bonus program that awards money to athletes that win events while wearing a select lineup of Reebok footwear. The bonuses: Individual/Teams Divisions: $12,000 for first place finishers. Masters/Teens/Adaptive Divisions: $1,200 for first place finishers.
Why does this matter? Reebok ended ties with CrossFit after founder Greg Glassman replied to the Institute for Health Metrics and Evaluation on Twitter after the global health research center's director called racism a public health issue.
The Reebok Bonus Program, which is now in its second year, awarded $258,000 in total prize money across all divisions at the CrossFit Games to athletes who won an event wearing an pair of eligible Reebok shoes. The program awards $12,000 to individuals and teams, and $1200 to age group and adaptive divisions.
Then on Saturday, CrossFit CEO Greg Glassman posted several controversial tweets referencing Floyd's death and the coronavirus pandemic, sparking outrage online. That led Reebok and other brand partners to distance themselves from CrossFit. Glassman apologized and walked back the tweets on Sunday.
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Reebok ended ties with CrossFit after founder Greg Glassman replied to the Institute for Health Metrics and Evaluation on Twitter after the global health research center's director called racism a public health issue.
Reebok, one of the biggest brands under sportswear giant Adidas, has just severed its ties with fitness company CrossFit, after its founder and CEO sparked outrage tweeting “It's Floyd-19” in response to another tweet on racism being a public health crisis.
It was a simple design with the British flag on the right of the wordmark. The intention was to showcase the origin of the company. Other than the flag, bold sans-serif font and rounded letters were the chief features that drove the attention. Reebok shoes display this logo even today on its shoes.
The name was chosen because it represented the South African antelope that represent grace, strength, and intelligence – three pillars of the brand. Today, Reebok is a global brand that is known to produce high-quality performance clothing and shoes.
In 1993, the iconic Reebok emblem we see today took shape. It was created with two thick blue lines that looked like a racing track, merging into one sharp line. There was a red triangle placed over those lines, crossing them. This image was found placed on the right of the brand name.
Why does this matter? Reebok ended ties with CrossFit after founder Greg Glassman replied to the Institute for Health Metrics and Evaluation on Twitter after the global health research center's director called racism a public health issue.
The controversy
Members of the CrossFit community pressured Glassman and the company to issue anti-racist statements in support of Black Lives Matter. Glassman resisted the pressure, calling an affiliate gym owner "delusional" in an email for her suggestion.