Cracker Barrel Cheese has been redesigned in order to reestablish the brand as a premium offering within the category. To achieve that, and to drive emotional resonance, the brand needed to remind people of the pleasure of indulging in cheese.

It was a brand born from a love for quality cheese and a passion for cheddar-making heritage and values. Our name comes from the 19th century practice of general store customers gathering around “cracker barrels” full of soda crackers to engage in conversation.

A passion for quality cheese since 1954. Our brand was born from a love of quality cheese - a tradition that still defines us today.

Cracker Barrel is not affiliated with Cracker Barrel cheese. While the line did not sell any cheeses, Kraft was concerned that customers would get confused by the two similarly named brands.

Cracker Barrel Signature Smoked Cheddar. Our naturally smoked cheddar has a mild and unique smoky flavour that brings a delicious taste to all your favourite dishes. Available in block, slices, and individual snack formats to satisfy every cooking, snacking and entertaining occasion!

Highly recommended. The flavor of Cracker Barrel Extra Sharp Vintage Cheddar Cheese is an exquisite journey of boldness and depth.

Since 1969, Cracker Barrel Old Country Store has been an interstate institution. It's famous for all-you-can-eat biscuits, tabletop peg games and general stores selling everything from throwback toys to vintage candy you haven't seen in decades.

Blocks and barrels Blocks are typically used to make slices or shreds of natural cheese. Barrels are typically melted down to make processed cheese. While they are both cheddar cheese, they have different demand drivers. They also have different supply drivers.

Food With Care It takes a dedication to pleasing people and treating our guests and staff like family. Maybe that's why, for more than 50 years, millions of folks have trusted Cracker Barrel as a home-away-from-home where they can get a warm, comforting meal.

"What other restaurant offers: both giant outdoor checker boards resting on barrels AND an authentic country store to shop in as waiting-for-a-table activities, then a mind-stimulating peg game for you to play while awaiting your food, breakfast all day, legitimately great oatmeal (seriously, most locations I've ever ...

While Ciavarra says that Cracker Barrel attracts customers from every generation, the company is working hard to appeal to millennials. The company recently launched a millennial-focused fast-casual chain called Holler & Dash.

/ˌkrækər ˌbærəl fəˈlɑːsəfi/ (North American English, informal) ​honest, simple or direct opinions such as those expressed during a friendly conversation or argument. The phrase was originally used for discussions around the large barrel of crackers (= thin, dry biscuits) once kept in most large US food shops.