What the Be The Match TV commercial - Be the Guy is about.

Title: Be The Match TV Spot - 'Be the Guy': Inspiring Individuals to Save Lives

Introduction:The Be The Match TV Spot titled 'Be the Guy' is a captivating and emotionally charged advertisement that aims to inspire individuals to become bone marrow donors. Directed by a renowned filmmaker and featuring real-life stories, this powerful commercial seeks to raise awareness about the life-saving impact of joining the Be The Match registry.

Opening Scene:The TV spot opens with a close-up shot of a young man's face, displaying a mix of determination and compassion. The camera pans out to reveal that he is standing at a college campus, surrounded by a bustling crowd. This setting represents the diverse backgrounds and potential of individuals who can make a difference.

Narration:A compelling voice-over begins, narrating an inspiring story that unfolds throughout the commercial.

Voice-Over:"They say heroes come in all forms; hidden beneath the surface, waiting for a chance to shine."

Visuals:The camera cuts to various scenes showcasing the daily lives of ordinary people, both young and old, going about their routines – attending classes, working in offices, and spending time with loved ones. These scenes symbolize the hidden potential within each person to become someone's hero.

Narration:"Our hero doesn't wear a cape; he doesn't have superpowers. But he has something that can change someone's life forever."

Visuals:The focus shifts to a series of heartwarming moments, depicting the hero's journey as he undergoes the process of becoming a bone marrow donor. We see him attending informational sessions, having a blood sample taken, and engaging with medical professionals who guide him through the process. These scenes emphasize the simplicity and accessibility of becoming a potential cure for someone in need.

Narration:"Half a day of your life can mean a lifetime for someone else."

Visuals:The commercial then transitions to a heart-rending scene, showing a family anxiously waiting in a hospital. They are visibly worried about the survival of their young child, who is battling a life-threatening disease. This scene represents the thousands of patients who rely on the kindness and generosity of donors to provide them with hope and a chance at life.

Narration:"Do you have what it takes to be the guy they're waiting for?"

Final Scene:The TV spot culminates with an impactful moment as the camera returns to the central character, our hero. He is seen embracing the young child, who has successfully received a life-saving bone marrow transplant. The scene poignantly illustrates the transformative power of a single act of selflessness.

Closing Voice-Over:"Be the guy they're waiting for. Join the Be The Match registry and save a life today."

Conclusion:The 'Be the Guy' TV Spot by Be The Match aims to inspire individuals from all walks of life to consider becoming bone marrow donors. By showcasing real-life stories and highlighting the profound impact that one person can have in saving a life, this commercial strives to motivate viewers to take action and potentially be the hero that someone desperately needs. Through its emotional storytelling and relatable characters, the advertisement accomplishes its goal of raising awareness and encouraging more people to join the Be The Match registry.

Be The Match TV commercial - Be the Guy produced for Be The Match was first shown on television on January 1, 2017.