Old Spice television commercial 2022

What the Old Spice TV commercial - Ride Share is about.

The Old Spice TV spot, 'Ride Share' featuring Deon Cole and Gabrielle Dennis is a humorous and engaging ad that captures the attention of viewers.

The ad begins with Deon Cole, a well-dressed man, entering a car driven by Gabrielle Dennis. As soon as Cole gets into the car, he sprays himself with Old Spice body spray, causing Dennis to start coughing uncontrollably. Unsure of what's happening, Dennis pulls over to the side of the road and exhales. As soon as she does, she smells the scent of Old Spice and becomes oddly attracted to Cole.

The scene switches to a dream sequence where Cole is seen riding a horse through a meadow while wearing his red Old Spice body spray. He later finds himself in a hot tub with Dennis and a giant lobster, enjoying a relaxing soak. The ad concludes with the tagline "Smell better than yourself" flashing on the screen.

The Old Spice ad is a great example of how humor can be used to market a product effectively. It manages to make viewers laugh while highlighting the benefits of the product. By using a familiar theme of using body odor as a humorous topic, the ad creates a memorable and relatable scenario that many people can relate to. Additionally, using popular actors such as Deon Cole and Gabrielle Dennis adds to the ad's appeal and makes it more engaging for viewers.

Overall, the Old Spice TV spot, 'Ride Share' featuring Deon Cole and Gabrielle Dennis is a great example of how creativity, humor, and effective marketing techniques can be used to promote a product successfully.

Old Spice TV commercial - Ride Share produced for Old Spice was first shown on television on July 31, 2022.