Proactiv, formerly known as The Proactiv Company and now part of Alchemee LLC , is a skincare company that specializes in creating science-based solutions for better skin. The company offers a portfol...
The Proactiv TV Spot, 'Travel' is a commercial advertisement that demonstrates the effectiveness of the brand's skincare solution, even for those on the move. The ad highlights the benefits of Proactiv's travel-sized kit, which includes the brand's signature three-step skincare routine, making it easy for travelers to keep their skin clear and healthy while on the go.
The commercial begins with a shot of a young couple, packing for their next adventure. As they pack, the female lead explains how important it is to her to maintain her glowing skin, even while away from home. She demonstrates her secret weapon, the Proactiv travel-sized kit, emphasizing that it includes all the essentials she needs to keep her skin clear and blemish-free.
The camera follows the couple on their travels as they explore different parts of the world, visiting exotic locations and experiencing all the excitement and adventure that comes with travel. We see the couple swimming in the ocean, sitting by a campfire, hiking through the jungle, and dancing the night away at a festival. Through it all, the Proactiv travel-sized kit is always there, tucked neatly into her backpack or carry-on luggage.
As the commercial comes to an end, the female lead smiles at the camera, looking radiant and confident in her own skin. The ad concludes with the tagline, 'Clear Skin on the Go,' reminding viewers that Proactiv is the perfect solution for travelers looking to keep their skin healthy and beautiful, no matter where their adventures take them.
In conclusion, the Proactiv TV Spot, 'Travel,' is a powerful example of the brand's commitment to helping people look and feel their best, even when away from home. By showcasing the travel-sized kit's benefits, the commercial effectively appeals to a target audience of young, active travelers who want to maintain great-looking skin, no matter the destination.
Proactiv TV commercial - Travel produced for Proactiv was first shown on television on January 13, 2016.
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