IntroductionVolkswagen is a German automobile manufacturer founded in 1937. Volkswagen's headquarters are located in the city of Wolfsburg, Lower Saxony, Germany. The company is one of the largest aut...
The Volkswagen Memorial Day Event TV spot is a heartwarming commercial that aired during the holiday season. It features a family enjoying a day at the beach, while a father narrates over the lovely moments shared together. The girl on the beach mentions that she ate too much ice cream, while the boy spends time creating sandcastles with his mother.
The advertisement takes an emotional turn when the father acknowledges the sacrifices made by the US Military to protect their freedom. The camera then showcases an observational shot of a veteran walking down the beach towards his car, parked nearby. After a polite nod from the father to the veteran, the camera focuses on the Volkswagen vehicle in the background, highlighting its premium design and features.
The advertisement ends with the message, "Honoring Memorial Day, through Monday get 0% APR on 2021 models," followed by the Volkswagen logo. The Volkswagen Memorial Day Event TV spot communicates to the viewers that Memorial Day is more than just a long weekend, and it is the perfect opportunity to remember the brave men and women who risked their lives for the country's safety.
Overall, the Volkswagen commercial does an excellent job of juggling between moments of joy, gratitude, and respect, while also highlighting the brand's competitive pricing and high-quality cars.
Volkswagen TV commercial - Memorial Day Event produced for Volkswagen was first shown on television on May 19, 2014.
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