What the USA Football TV commercial - Smarter and Safer is about.

The USA Football TV Spot, 'Smarter and Safer,' is a powerful and inspiring advertisement urging American football players to embrace smarter and safer practices in their sport. The ad features a group of young football players practicing hard with the help of their coaches, who emphasize that success on the field is not just about being tough, but also being smart and safe.

Throughout the ad, the players are seen honing their skills under the guidance of their coaches, who are teaching them the importance of proper equipment and techniques, as well as the need to avoid unnecessary risks and dangerous moves. The message is clear: football can be a safe and enjoyable sport when played according to certain guidelines and best practices.

The advertisement also highlights the role that technology and innovative solutions can play in promoting safety in the sport. For example, we see one player proudly wearing a smart helmet, which is designed to minimize the risk of head injuries by monitoring impact levels and providing real-time feedback to the player and coaches.

Overall, the USA Football TV Spot 'Smarter and Safer' is a brilliant, well-crafted message that effectively communicates the importance of safety in football while also celebrating the passion and dedication of young athletes. By embracing smarter and safer practices, football players at every level can continue to enjoy the thrill of the game while also protecting themselves and their teammates.

USA Football TV commercial - Smarter and Safer produced for USA Football was first shown on television on January 15, 2020.