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American Red Cross TV commercial - Our Promise
American Red Cross

The American Red Cross is a humanitarian organization that provides emergency assistance, disaster relief, and education to those in need in the United States and around the world. Founded in 1881 by...

What the American Red Cross TV commercial - Our Promise is about.

American Red Cross TV commercial - Our Promise

Title: American Red Cross TV Spot - 'Our Promise'

Introduction:The American Red Cross, a prominent humanitarian organization, has long been associated with offering assistance and support to those in need. Known for their tireless commitment to providing aid during times of crisis, the American Red Cross unveiled a powerful television spot titled 'Our Promise.' This emotionally-charged advertisement highlights the organization's endeavors and serves as a heartfelt reminder of their unwavering dedication to humanity.

Summary:The 'Our Promise' TV spot by the American Red Cross opens with a series of vignettes depicting individuals from all walks of life facing various challenges. The scenes transition seamlessly, showcasing the organization's versatility in addressing community needs. From hurricane victims seeking shelter to a family embracing after a house fire, the TV spot effectively captures the essence of the American Red Cross' commitment to providing comfort, support, and relief to those in distress.

The ad emphasizes the organization's wide-ranging services, showcasing blood donations, disaster response efforts, and support for military families. Visually compelling images are interspersed with real-life testimonials, reinforcing the impact of the American Red Cross on the lives of everyday people.

The underlying theme of the 'Our Promise' TV spot centers on compassion and collective responsibility. The American Red Cross demonstrates that their work is made possible through the generosity and selflessness of donors and volunteers. The spot aims to evoke a sense of unity, encouraging viewers to join the cause and make a positive difference in their communities.

The powerful visuals and heartfelt narratives culminate in a call to action: "Join us. Together, we'll continue to provide hope and relief when it's needed most." By showcasing their commitment to service and inspiring others to get involved, the American Red Cross hopes to leave a lasting impression on viewers, encouraging them to support their mission.

Conclusion:The American Red Cross TV spot 'Our Promise' successfully communicates the organization's tireless dedication to serving those in need. Weaving together powerful imagery, authentic testimonials, and a unifying message, the ad captures the essence of the American Red Cross' work, empowering viewers to join their cause.

Through its emotional impact, 'Our Promise' not only raises awareness about the essential services provided by the American Red Cross but also fosters a sense of collective responsibility. This television spot serves as a reminder that when we come together with compassion and generosity, we can make a lasting impact on the lives of those facing adversity. The American Red Cross pledges to continue fulfilling their promise, and their call to action urges others to join them in their mission

American Red Cross TV commercial - Our Promise produced for American Red Cross was first shown on television on May 9, 2017.

Frequently Asked Questions about american red cross tv spot, 'our promise'

Fundamental Principles of the Global Red Cross Network

  • Humanity.
  • Impartiality.
  • Neutrality.
  • Independence.
  • Voluntary Service.
  • Universality.

The American Red Cross helps vulnerable people around the world to prepare for, respond to and recover from disasters, armed conflicts and life- threatening health conditions.

RED CROSS AND RED CRESCENT MOVEMENT Humanity, impartiality, neutrality, independence, voluntary service, unity and universality: these seven Fundamental Principles sum up the Movement's ethics and are at the core of its approach to helping people in need during armed conflict, natural disasters and other emergencies.

Mottos and mission statements The original motto of the International Committee of the Red Cross was Inter Arma Caritas ("In War, Charity"). This Christian-spirited slogan was amended in 1961 with the neutral motto Per Humanitatem ad Pacem or "With humanity, towards peace".

The global Red Cross and Red Crescent Movement - including the American Red Cross - utilizes the emblem to signify our promise of voluntary, neutral and impartial assistance to all people in need, regardless of race, religion or citizenship status.

Humanity, impartiality, neutrality, independence, voluntary service, unity and universality: these seven Fundamental Principles sum up the Movement's ethics and are at the core of its approach to helping people in need during armed conflict, natural disasters and other emergencies.

The four Protection Principles follow from the summary of rights set out in the Humanitarian Charter: the right to life with dignity, the right to humanitarian assis- tance and the right to protection and security. be caused or exacerbated by humanitarian response.

JUNIOR RED CROSS PLEDGE “I pledge myself to care for my own health and that of others, to help the sick and suffering, especially children and to look of all other children all over the world as my friends.”

Origins of the Red Cross Movement The International Red Cross and Red Crescent Movement started in 1863 and was inspired by Swiss businessman Henry Dunant. The suffering of thousands of men on both sides of the Battle of Solferino in 1859 upset Dunant.

These principles are preparation, detection, deterrence, delay, and defense. The world of physical security planning and design conceptualizes layering key elements of security when developing protection measures for facilities or infrastructure.

There are five key elements to building an effective personal security plan. These principles are preparation, detection, deterrence, delay, and defense.

By signing the Geneva Conventions, all countries of the world have agreed to respect and protect the emblem of the red cross on a white background. In armed conflict the red cross says 'don't shoot! ' – this person, site, vehicle or equipment is not part of the fight, but is providing impartial assistance.

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Actors

Actors who starred in American Red Cross TV Spot, 'Our Promise'

Carla Vega photo
Laura Jane Salvato photo
Natalie Moore photo
Agenices

Agenices of the American Red Cross TV Spot, 'Our Promise'

American Red Cross TV commercial - Our Promise
Generator Media + Analytics

Generator Media + Analytics is a renowned marketing and analytics company that helps businesses grow their brands and achieve their marketing goals. Founded in 2002, the company has been providing cut...

American Red Cross TV commercial - Our Promise
Young & Rubicam Group

The Young & Rubicam Group is a global marketing and communications company that specializes in creating integrated advertising campaigns, public relations, and brand strategies for clients in differen...

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459 August 20, 2014