Volkswagen 2013 Tiguan S TV commercial - Grocery Run
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Advertisers of the Volkswagen 2013 Tiguan S TV Spot, 'Grocery Run' Song by Chamillionaire
Volkswagen
IntroductionVolkswagen is a German automobile manufacturer founded in 1937. Volkswagen's headquarters are located in the city of Wolfsburg, Lower Saxony, Germany. The company is one of the largest aut...
What the Volkswagen 2013 Tiguan S TV commercial - Grocery Run is about.
The Volkswagen 2013 Tiguan S TV Spot, 'Grocery Run' is a fun and engaging commercial that features the popular hip-hop song 'Ridin' by Chamillionaire. The ad opens with a busy mother who is trying to get her grocery shopping done quickly. She pulls up to the store in her new 2013 Tiguan S and sets off to grab her groceries.
The commercial takes us on a journey with the mother as she zooms through the store, grabbing all her necessary items in a quick and efficient manner. With the spacious interiors in the Tiguan S, the mother has plenty of room to store everything she needs without having to worry about cramming everything into a cramped space.
As she makes her way back to the car with her cart full of groceries, she is surprised to see her son waiting for her. With the Tiguan S's remote keyless entry, the son was able to let himself into the car and make himself comfortable. The son, chilling in his seat with his headphones on, gets swept away by the catchy beat of the song 'Ridin' by Chamillionaire playing on the car's stereo.
As the mother hops into the driver's seat and turns on the engine, the son removes his earbuds and starts lip-syncing the song. The ad ends with the duo having a fun and comfortable ride home in their 2013 Tiguan S.
Overall, the Volkswagen 2013 Tiguan S TV Spot, 'Grocery Run' showcases the spacious interiors and practicality of the vehicle while making it clear that it's a perfect fit for busy families on the go. The catchy beat of the song 'Ridin' by Chamillionaire adds to the fun and light-hearted nature of the commercial, making it a memorable ad for viewers everywhere.
Volkswagen 2013 Tiguan S TV commercial - Grocery Run produced for Volkswagen was first shown on television on February 4, 2013.
Song from commercial Volkswagen 2013 Tiguan S TV Spot, 'Grocery Run' Song by Chamillionaire
"Ridin' Dirty" by Chamillionaire
"Ridin' Dirty" is a song by American rapper Chamillionaire , released on November 12, 2005. The song features fellow American rapper Krayzie Bone of Bone Thugs-n-Harmony. It was the lead single from Chamillionaire's debut studio album, "The Sound of Revenge."
The song became a massive commercial success, peaking at number 1 on the Billboard Hot 100 chart and winning a Grammy Award for Best Rap Performance by a Duo or Group in 2007.
Meaning and Lyrics
The song's lyrics address police profiling and harassment of young black men driving expensive cars. Chamillionaire uses the phrase "ridin' dirty" to refer to driving with illegal drugs or firearms in the car. However, in the context of the song, he is simply referring to driving while being a young, successful black man.
The chorus of the song goes: "They see me rollin', they hatin'/Patrollin' and tryna catch me ridin' dirty/Tryna catch me ridin' dirty/Tryna catch me ridin' dirty/Tryna catch me ridin' dirty/Tryna catch me ridin' dirty."
The song's title and use of the phrase "ridin' dirty" has been a subject of controversy over the years , with some critics arguing that it glorifies illegal behavior. Chamillionaire, however, has stated that the song was meant to raise awareness about the issue of police profiling and harassment.
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Actors
Actors who starred in Volkswagen 2013 Tiguan S TV Spot, 'Grocery Run' Song by Chamillionaire
Agenices
Agenices of the Volkswagen 2013 Tiguan S TV Spot, 'Grocery Run' Song by Chamillionaire
Johannes Leonardo
Johannes Leonardo is an award-winning creative agency that is based in New York City. Founded in 2007, the company has grown into a global brand and is known for its innovative and compelling campaign...
PHD USA
PHD USA is a part of the global media and communications agency, PHD Worldwide. Founded in London in 1990, PHD has expanded to become a leading global agency with over 6,000 employees in more than 100...
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