What the Cicatricure TV commercial - Primeras arrugas is about.
Cicatricure is a well-known brand that claims to help reduce the signs of aging on skin. The Cicatricure TV spot 'Primeras Arrugas' is a promotional video that showcases the effectiveness of the brand's anti-aging product on mature women.
The TV spot begins with a shot of a mature woman's face, focusing on the appearance of fine lines and wrinkles around her eyes. The woman appears sad and self-conscious, clearly unhappy with the visible signs of aging on her skin. But soon after, she applies the Cicatricure anti-aging cream to her face, and the transformation is almost immediate.
The camera focuses on the woman's face again, but now her skin looks smoother, younger, and more radiant. She appears happy and confident, and the message is clear- Cicatricure can help mature women regain their confidence and youthful glow.
The voice-over in the TV spot emphasizes that Cicatricure is different from other skincare brands because it uses innovative technology to stimulate natural collagen production in the skin, leading to firmer and smoother skin texture. The message concludes by urging women who are experiencing the first signs of aging to try Cicatricure and see the difference for themselves.
In summary, the Cicatricure TV Spot 'Primeras Arrugas' is a compelling and relatable message that shows the effectiveness of Cicatricure's anti-aging products. The message is powerful, giving mature women hope that they too can rejuvenate their skin and regain their youthful glow using Cicatricure.
Cicatricure TV commercial - Primeras arrugas produced for
Cicatricure
was first shown on television on September 3, 2016.
Frequently Asked Questions about cicatricure tv spot, 'primeras arrugas'
iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.
GRPs (Gross Rating Points) measure the size of an audience reached by a program and/ or schedule. It is the percentage of the target audience reached by a TV ad, multiplied by the frequency of its exposure during the schedule.
To set up a TV advertisement, the advertising company purchases an ad on a network or streaming service for a certain time frame, such as 15 or 30 seconds. They negotiate how many times the platform will run the ad and when the ad will appear.
Television advertising started simply in the early 1940s, with the United States Federal Communications Commission (FCC) issuing commercial licenses to 10 US stations. Then, as TV technology evolved - with color pictures, more channels, and increased distribution - the industry quickly grew into a moneymaking behemoth.
In June of 1941, the FCC lifted its ban on TV advertising, and commercials hit the airwaves one month later. The ad for Bulova watches above became the first commercial on television - or at least the first legal one. Any TV advertising tests that aired before weren't compensated due to regulations.
Television marketing is another type of broadcast marketing that gives companies the opportunity to promote their products during television broadcasts. This might include commercial breaks during television shows or films, segments on news broadcasts or product placement in television or film projects.
What are the advantages of television advertising? TV reaches large audiences, provides a popular leisure activity, attracts loyal viewers, works in synergy with online advertising, offers adaptable ad formats, allows for targeted advertising, and can be affordable.
The world's first television commercial aired on July 1, 1941 during a game between the Brooklyn Dodgers and the Philadelphia Phillies. The ad was for Bulova Watches, a company still in operation today. It lasted for only 10 seconds and aired on a local channel in New York called WNBT.
The first step toward modern advertising came with the development of printing in the 15th and 16th centuries. In the 17th century, weekly newspapers in London began to carry advertisements, and by the 18th century, such advertising was flourishing.
According to the Story of Advertising by James Playsted Wood, the first known written ad in the history of advertising was found by archeologists in the ruins of Thebes, known to the ancient Egyptians as Waset. It was the papyrus created in 3000 BC on behalf of a slaveholder who was trying to find one of his slaves.
There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.
Marketing efforts that include TV, therefore, continue to provide greater levels of success with KPIs (based on new accounts and sales) than any other advertising efforts. TV advertising produces four times the return on investment than digital advertising does, according to MarketShare's 2015 data.
