What the Kings Hawaiian Super Bowl 2017 TV commercial - False Cabinet is about.

King's Hawaiian is a popular brand that is known for producing delicious, sweet rolls. In 2017, the company created a Super Bowl TV spot that was named 'False Cabinet'.

The advertisement begins with an elegant, well-dressed man sitting at a desk in a beautiful office. He appears to be working on something important when he pauses to take a bite of a King's Hawaiian roll that is sitting on his desk. The camera then pans to a painting that is hanging on the wall behind him, which appears to be a typical painting of a still life. However, as he continues to eat his roll, we see the painting come to life, with the fruit in the still life transforming into a vibrant dance party.

As the party continues, the elegant man, who had been working diligently, gets up from his desk and starts to dance along with the fruit in the painting. Suddenly, the camera changes angles to show the other side of the room, which reveals a hidden cabinet that is full of King's Hawaiian rolls. The man quickly catches himself and reaches for a roll to cover up the hidden cabinet, restoring his elegant appearance.

The advertisement is an excellent display of clever wit and creativity. It uses a blend of humor and intrigue to make you want to try the delicious King's Hawaiian rolls that are at the center of the commercial. The use of the hidden cabinet only adds to the allure of the brand, as if it is a secret that only those in the know can appreciate. Overall, it is a fun and entertaining piece of advertising that perfectly showcases the deliciousness of King's Hawaiian rolls.

Kings Hawaiian Super Bowl 2017 TV commercial - False Cabinet produced for King's Hawaiian was first shown on television on February 4, 2017.