Apple Inc., commonly known as Apple, is a multinational technology company based in Cupertino, California. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has become one of the p...
Apple's MacBook Air TV Spot, titled 'Stickers', is a prime example of the company's marketing prowess. The advertisement, which aired in 2014, is set to the music of Hudson Mohawke's track entitled "Chimes." The ad's concept is simple: showcasing the MacBook Air's customization potential with stickers.
The commercial begins with a pure white MacBook Air that quickly becomes inundated with an array of colorful stickers representing everything from superheroes to international flags. The stickers run across the lip of the laptop, the wrist rest, and various other areas, showcasing the MacBook Air as a canvas for self-expression.
The ad then transitions through a series of snaps of the MacBook Air with different sticker configurations, including remixed apple stickers and arrayed cartoon characters such as Snoopy, SpongeBob SquarePants, and Pikachu. The upbeat tempo of Hudson Mohawke's "Chimes" fills the background, adding to the energy and excitement of the commercial.
The 'Stickers' TV spot masterfully captures the essence of what makes the MacBook Air such a cherished product. It showcases Apple's commitment to customization and personalization while demonstrating the line's sleek and polished aesthetic. The inclusion of "Chimes" song added a level of hype and excitement that was sure to catch everyone's attention.
In conclusion, the 'Stickers' TV spot is a prime example of how creativity and excellent marketing can take everyday products to the next level. With its catchy soundtrack and playful animation, the commercial encapsulates what makes the MacBook Air an indispensable product.
Apple MacBook Air TV commercial - Stickers produced for Apple Mac was first shown on television on July 20, 2014.
Chimes is a song by Scottish artist and producer Hudson Mohawke ). It gained attention after its appearance on the MacBook Air TV ad and has since become one of Hudson Mohawke's most popular tracks ). The song was released in 2014 as part of Hudson Mohawke's "Chimes" EP.
Musical Style and Reception: "Chimes" is an electronic song with a catchy melody and heavy bass elements. It incorporates elements of various genres, including trap, hip-hop, and electronic music. The track features hard-hitting drums, intricate synth patterns, and a memorable vocal sample.
The song received positive reviews from music critics and was praised for its infectious energy and production. It has been described as a standout track in Hudson Mohawke's discography and has become a fan favorite.
Commercial Success: "Chimes" gained widespread popularity after being featured in the MacBook Air TV ad ). The exposure from the commercial helped the song reach a wider audience and contributed to its success. Additionally, "Chimes" received significant play on streaming platforms and has accumulated millions of streams on platforms like Spotify and SoundCloud.
Remixes and Samples: Due to its popularity, "Chimes" has been remixed by various artists. One notable remix features collaborations with Future, Pusha T, French Montana /), and Travis Scott. This remix further expanded the reach of the song and introduced it to new audiences.
The song has also been sampled and covered by other artists in their own works. The distinctive sound and catchy melody of "Chimes" have made it a popular choice for sampling and remixing in the electronic music community.
Conclusion: "Chimes" by Hudson Mohawke is an electronic song that gained attention through its appearance in the MacBook Air TV ad ). It showcases Hudson Mohawke's production skills and has become one of his most well-known tracks. With its infectious energy and catchy melody, "Chimes" has garnered positive reviews and has been remixed and sampled by other artists.
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