Breyers is a company known for its ice cream and frozen dairy desserts. The company has been a family favorite since 1866 and is committed to using high-quality ingredients in their products. Breyers...
Title: Breyers Natural Vanilla TV Spot - "What Is This?"
Introduction:In the bustling world of television advertising, few commercials manage to capture our attention and linger in our minds. However, there is one particular TV spot that has garnered significant buzz and left viewers puzzled. Breyers Natural Vanilla TV Spot, titled 'What Is This?', has sparked curiosity and intrigue among audiences. This particular advertisement takes a refreshing and unconventional approach to promoting Breyers' renowned Natural Vanilla ice cream. Let's dive into the details and uncover the essence of this enigmatic commercial.
Synopsis:The commercial opens with a vibrant and playful scene, set against a summer backdrop reminiscent of a classic ice cream truck scene from the 1950s. As lively music fills the air, a group of ecstatic children gathers around a white curtain, excitedly whispering to one another. There is an air of anticipation, and the tender excitement is palpable.
As the music reaches its crescendo and the curtain is finally lifted, a single, large scoop of Breyers Natural Vanilla ice cream sits on a silver platter, illuminated by a soft spotlight. The camera zooms in on this seemingly ordinary sight, capturing every nuance and detail. The ice cream, a perfect swirl of velvety goodness, glistens in the light, enticing both the children and the viewers.
However, instead of transitioning to a conventional explanation of the product's ingredients or nutritional value, the commercial diverges from the expected path. It takes a bold, artistic turn by pausing on the ice cream itself, seeking to inspire a deeper reflection on the essence of simplicity and purity.
The screen splits into two parts, with the left side showcasing snippets of nature's wonders - a breathtaking sunrise, a blooming flower, and a serene waterfall. The right side of the screen displays the mesmerizing delight that sweeps across each child's face as they taste the ice cream. Their eyes widen, mouths full of joy, as they savor the delectable treat, seemingly transported to a place of pure bliss.
The juxtaposition of these two visual narratives invites the viewers to contemplate the extraordinary beauty that can be found in the simplest pleasures of life.
The commercial concludes with a poetic voiceover, reminding the audience that true delight lies in embracing the unadulterated wonders that surround us each day. The transformative power of a single scoop of Breyers Natural Vanilla ice cream becomes a metaphor for finding happiness and contentment in life's little moments.
Impact:By deviating from traditional advertising
Breyers Natural Vanilla TV commercial - What Is This? produced for Breyers was first shown on television on April 2, 2017.
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