The Noom diet is a psychology-based program that operates with the core belief of balance. In terms of food, the diet breaks items into three categories: green, yellow, and red. The green foods are the best, yellow foods are slightly less nutritious, and red foods are the most calorie-dense.

Now, it's going a step further by launching a program that can prescribe a new generation of weight-loss drugs that have gained in popularity. The company recently announced the launch of Noom Med, a new program meant to help certain members lose weight with the help of anti-obesity medications like Wegovy.

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Noom's monthly auto-renewing subscription costs $70. Meanwhile, an annual auto-renewing plan costs $209, which is about $17.42 per month. However, this cost doesn't include any optional add-ons, such as behavior change coaching, weight loss medications, custom meal plans, or custom workout routines.

Noom (simply “Moon” spelled backwards) was co-founded in 2008 by tech entrepreneur Saeju Jeong, who moved to New York from Korea in the mid-aughts, and Artem Petakov, a Ukraine-born former Google engineer.

Noom has conceptualised four different types of eating: fuel eating, fun eating, fog eating, and storm eating. Fuel eating is what it says on the tin, really - as Michaelides explains, it's eating for the purpose of fuelling your body.

No specific meal plan and no prepared food delivery options If you want an app to provide prepared food options or a specific meal plan, Noom is not for you. Aside from the daily calorie budget and recommended percentages of red, yellow and green foods, there are no food rules with Noom.

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Noom and WW are two of the most popular diet programs. Both offer simple, user-friendly mobile apps and promote weight loss by encouraging healthy food choices and lifestyle changes.

Noom offers a two-week introductory period, then costs $150 for a six-month subscription - you must enter your credit card up front to access the intro period. While that works out to $25 per month, you'll have to pay that $150 up front.

Saeju Jeong Noom was founded in 2008 by friends Artem Petakov and Saeju Jeong. The app launched in 2016. The company is headquartered in New York City. Petakov, previously a software engineer at Google, is Noom's president; Jeong is the company's chief executive.