What is Noom App?
Noom is a popular health and wellness app that aims to help users achieve sustainable weight loss and improve their overall health. Unlike traditional diet plans that focus on calorie counting and restrictive eating, Noom takes a holistic approach to weight loss and encourages users to develop healthy habits for life.
When you sign up for Noom, you'll be asked to provide some basic information about your age, sex, weight, and height. The app will then calculate your daily caloric needs and create a personalized weight loss plan that's tailored to your goals. Noom assigns users to a coach called a goal specialist who is there to support and guide them throughout their weight loss journey.
In addition to tracking your food intake and exercise, Noom also provides users with daily educational articles and challenges aimed at helping them develop healthy habits. These articles cover a wide range of topics, from nutrition and fitness to stress management and sleep hygiene.
One of the unique features of Noom is its use of a color-coded food system. Foods are divided into three categories: green, yellow, and red. Green foods, such as fruits and vegetables, are low in calories and high in nutrients and can be eaten in abundance. Yellow foods, such as lean protein and whole grains, should be eaten in moderation, while red foods, like processed snacks and sugary drinks, should be limited.
Noom has consistently received positive reviews from users who have reported weight loss and improved health outcomes. However, the app does come with a price tag, with membership costing around $59 per month.
Overall, Noom offers a fresh and innovative approach to weight loss that is both effective and sustainable, making it a solid choice for anyone looking to improve their health and lose weight.
Frequently Asked Questions about noom app
Noom is an app that encourages daily behavior changes for long-term weight loss and focuses on fitness and nutrition to help users “stop dieting,” according to its website. The program purportedly taps into psychology to foster healthy habits and offers a team of health experts and coaches to guide you.
Noom does not ban any foods or suggest a particular diet to follow. Instead, it uses a color-coding system for foods and recipes. Noom codes the foods as green, yellow, or red according to their calorie density. The number of calories and amount of water in a certain amount of a food determines its calorie density .
Noom (simply “Moon” spelled backwards) was co-founded in 2008 by tech entrepreneur Saeju Jeong, who moved to New York from Korea in the mid-aughts, and Artem Petakov, a Ukraine-born former Google engineer.
In addition to the auto-renewal and billing complaints, Noom faced criticism from experts and consumers for its weight loss program. While branding itself as different from other diets, the app has previously set very low calorie goals that dietitians say put users at risk of side effects.
Noom is a weight loss app that provides access to a health coach, a food calorie counter, and a personalized weight loss plan. The company claims that these tools can help people to achieve and maintain their ideal weight. So far, research suggests that the Noom app can be an effective aid to weight loss.
Top weight loss app Noom has settled a lawsuit for $62 million to address complaints about its billing. The suit alleged Noom misled customers into signing up for low-cost trials that led to costly, hard-to-cancel subscriptions. Noom said it will change its practices to make pricing and policies more transparent.
The company is headquartered in New York City. Petakov, previously a software engineer at Google, is Noom's president; Jeong is the company's chief executive.
Noom's Restrictive Diet May Trigger Eating Disorder. Adhering to a rigid diet may be unsafe for certain people. “Noom is not safe for individuals who are at risk or have experienced disordered eating,” says Veronica.
How Much Does Noom Cost? While Noom does advertise a free one-week trial, a subscription costs up to $59 a month. Each plan is individualized, and the recommended duration of the program is based on the amount of weight you want to lose.
The weight-loss app Noom built its brand on acknowledging that "diets don't work." Former users say they were drawn to Noom's message, but the app triggered disordered eating. Experts say Noom could attract high-risk people who may fall into unhealthy habits while on the program.
Sign up for a two-week trial of Noom today!
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In this way, Noom may better equip you with the tools and education necessary to make the behavioral changes that underlie successful long-term weight loss maintenance. Indeed, one 2016 study found that 78% of nearly 36,000 Noom users sustained their weight loss over 9 months.
The Noom approach can boost awareness of positive eating and exercise habits, and reinforce these over time, several panelists said. “I especially like that the app helps individuals personalize their weight-loss programs,” an expert noted. “The focus on making behavioral changes about diet, and weight loss, is great.
One of the potential downsides to using Noom is that the recommended tracking can be time-consuming, cumbersome, and stressful for some people. Or if you're trying to spend less time on your phone, Noom may not be the best weight loss approach.
Noom was founded in 2008 by friends Artem Petakov and Saeju Jeong. The app launched in 2016. The company is headquartered in New York City.
Noom pricing
Most Noom Weight users start with a 4-month subscription, which comes out to $42.25 per month (billed upfront as a 4-month auto-renewing plan at $169). Noom's subscription plans are currently: Monthly auto-renewing plan $70 USD. 2 month auto-renewing plan $129 USD.
