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Betterment TV commercial - Fund Recommendations
Betterment

Betterment is a financial technology company that offers a range of services aimed at helping individuals and families manage their money and invest for the future. The company's core offering is an o...

What the Betterment TV commercial - Fund Recommendations is about.

Betterment TV commercial - Fund Recommendations

Title: Betterment TV Spot, 'Fund Recommendations'

Introduction:In the fast-paced world of finances, it can be challenging to navigate the sea of investment options. That's where Betterment comes in - a leading robo-advisor dedicated to providing smart investment solutions for individuals looking to achieve their financial goals. In their TV spot, "Fund Recommendations," Betterment demonstrates their expertise and commitment to personalized investment strategies.

Description:The TV spot opens with a bustling city scene, capturing the energy of everyday life. A young professional, overwhelmed by the complexity of investment decision-making, appears on the screen. As the camera zooms in, we see the individual browsing financial websites, looking for guidance but only finding confusion.

As the dramatic music swells, the scene changes - the individual finds themselves in a serene room with a large computer screen displaying the Betterment platform. A voice-over, warm and reassuring, introduces Betterment's innovative approach to investing.

The camera focuses on the screen, showcasing Betterment's sleek and intuitive user interface. Charts, graphs, and data seamlessly blend together, creating a visual representation of the user's financial landscape.

The voice-over explains how Betterment's sophisticated algorithms analyze the user's financial profile, taking into account their goals, time horizons, and risk tolerance. With a touch of a button, the user receives tailored fund recommendations designed to optimize their investment strategies.

We see the user's face light up with relief as they scroll through these recommendations, absorbing the comprehensive analysis Betterment provides. The TV spot emphasizes how Betterment's technology selects a diversified portfolio of low-cost exchange-traded funds (ETFs) from reputable asset managers in line with the user's profile.

Seamlessly transitioning to real-life scenarios, the screen splits, showing the individual implementing Betterment's fund recommendations. They confidently invest in no-load, index-tracking ETFs that align with their personal goals.

As the TV spot nears its conclusion, the voice-over highlights how Betterment continually monitors and automatically rebalances the portfolios, ensuring optimal performance. The tagline "Take control of your financial future with Betterment" appears on the screen, leaving viewers with a sense of empowerment.

The TV spot finishes with the Betterment logo, reinforcing their reputation as a trusted financial partner committed to simplifying investment decisions.

Conclusion:Betterment's TV spot, "Fund Recommendations," effectively communicates the benefits of their robo-advisory service. By showcasing the platform's intuitive user interface, personalized fund recommendations, and ongoing portfolio management, Betterment establishes themselves as a

Betterment TV commercial - Fund Recommendations produced for Betterment was first shown on television on October 29, 2017.

Frequently Asked Questions about betterment tv spot, 'fund recommendations'

If your goal is short-term, we'll recommend a more conservative portfolio with lower expected returns with less volatility, and if your goal is longer term, we'll likely recommend a more aggressive portfolio with higher expected long-term returns with higher volatility.

Like many robo-advisors, Betterment bases its investment philosophy on modern portfolio theory, which highlights the benefits of diversification. In its core portfolio, the company uses exchange-traded funds that represent about 13 asset classes for different levels of risk tolerance and your goals.

VTI is the primary ETF used to gain exposure to the entire U.S. stock market. Our secondary ETFs, SCHB and ITOT, which also have low expense ratios, are highly correlated with VTI. Betterment's use of secondary ETFs enables Tax Loss Harvesting+™.

Betterment is a solid robo-advisor choice for people who want to get serious about investing for something big, like a home down payment, college fund or their own retirement. Betterment's algorithms match your risk tolerance and specific goals to diversified portfolios of low-cost exchange traded funds (ETFs).

2. Put a portion of your portfolio into fixed income

Portfolio MixAverage Annual ReturnBest Year
80% bonds and 20% stocks6.6%29.8%
40% bonds and 60% stocks8.6%36.7%
20% bonds and 80% stocks9.4%45.5%
100% stocks10.1%54.2%

Finding the right mix for your portfolio. One of the first things you learn as a new investor is to seek the best portfolio mix. Many financial advisors recommend a 60/40 asset allocation between stocks and fixed income to take advantage of growth while keeping up your defenses.

Betterment helps you manage your money through cash management, guided investing, and retirement planning. We are a fiduciary, which means we act in your best interest. We'll ask a bit about you when you sign up. We'll also gather information when you connect your outside accounts.

Betterment is an automated investing platform, which is also known as a robo-advisor. The general idea is that Betterment uses your investment money and creates a portfolio that is custom-tailored to your age, risk tolerance, and investment goals.

Examples of betterment You are hoping that anything you do is for the betterment. Let's help each other out for the betterment of this community! So, whose responsibility is it to teach our children to leverage these mega powerful tools for their own betterment?

Betterment is registered with the U.S. Securities and Exchange Commission (SEC), so it has a federal duty to serve your best interests. Furthermore, most robo-advisor companies also maintain heavily encrypted websites, so you typically won't have to worry about your data and money's safety.

Core

Total returns+133.7%
Annualized returns+7.3%
Starting balance$50,000
Ending balance$116,835

The three-fund portfolio consists of a total stock market index fund, a total international stock index fund, and a total bond market fund. Asset allocation between those three funds is up to the investor based on their age and risk tolerance.

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