Some research suggests that Noom does help people lose weight. In one study, 78% of people lost weight while using Noom, and 23% lost more than 10% of their body weight. Dieting is hard, no matter what approach you take.

Noom is for people who wish to achieve and maintain a moderate weight. The company's approach focuses on long-term weight loss via healthy eating and exercise habits rather than short-term weight loss through “crash dieting.”

Noom emphasizes choosing foods with a low calorie density, which may be an effective strategy for weight loss. One 2016 study found that Noom was effective at promoting weight loss in 78% of users. However, whether Noom will work for you depends on many factors, including your diet and activity level.

Get lifelong results," Noom says it uses psychology to address the root causes of weight gain, by helping users reframe their thinking around food and eating habits.

One of the potential downsides to using Noom is that the recommended tracking can be time-consuming, cumbersome, and stressful for some people. Or if you're trying to spend less time on your phone, Noom may not be the best weight loss approach.

Users have complained about unexpected charges and poor customer service. Free trial subscription services can be helpful when trying out an app, but some customers of the popular diet app Noom, which offers a free trial period, have complained about receiving unexpected charges.

What is the average monthly cost of Noom? Noom's monthly auto-renewing subscription costs $70. Meanwhile, an annual auto-renewing plan costs $209, which is about $17.42 per month.

Noom market themselves as psychological 'experts,' and there's no doubt that there are extensive psychological strategies at play in this for-profit company. But Noom's most central psychological ploys have nothing to do with weight loss. Noom psychologically manipulates customers, science, and investors.

Noom uses a system that separates "good" and "bad" foods by assigning colors to different edible treats. Each color signifies how much or how little you should eat to stay on track toward your goals.

Health promotion: 2.5 BOTTOM LINE: The Noom diet encourages you to eat low calorie, nutrient-dense foods and monitors your progress via a mobile app. Although its well-established methods are likely effective, it focuses mostly on increasing weight loss rather than improving overall health.

“Noom's key differentiator - applying psychology to achieve long-term weight loss - has recently backfired,” it explained. Critics say that Noom is just another diet app at best, and a deceptive gateway to disordered eating at worst.

Uncover the value of Noom The pricing is dependent on your plan. Most plans are around three to four months, with prices starting from £20 a month. But Noom is currently offering a 14-day trial from just £1.