Google's Chromebook TV spot showcases one of the most important features of its laptops; the extended battery life. The ad campaign titled "Hasta 12 horas de batería" or "Up to 12 hours of battery" in English, portrays the eight Chromebook models and their powerful battery life.
In the commercial, viewers are taken on a trip through various locations showcasing people using Chromebooks in different situations, from a woman working on her Chromebook at a local coffee shop, to a man taking notes in a crowded college library. The video concludes with a diverse group of people using their Chromebooks to stay productive and entertained while traveling on a train.
The advertisement's message is clear - Chromebooks can provide up to 12 hours of battery life, allowing users to work, play, or study for extended periods without having to worry about running out of power. This feature is particularly useful for people who need access to a reliable computing device, whether they are in a coffee shop, on a train, or in a library.
The TV spot stands out for its effective use of visual storytelling, with minimalist narration. It highlights how Chromebooks can fit into everyone's lifestyle thanks to their extended battery life. The commercial encourages customers to switch to Chromebooks for a reliable and long-lasting computing experience.
Google Chromebook TV commercial - Hasta 12 horas de batería produced for Google Chromebook was first shown on television on March 3, 2020.
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