General Mills: A U.S. Based Food CompanyGeneral Mills is a U.S.-based food company that has been creating food products for over 150 years. With a portfolio of over $1 billion, the company produces po...
The Cheerios TV Spot titled 'Genial empieza con G' is a charming and playful commercial that aims to showcase the geniality, or the ability to be cheerful and positive, that comes along with the consumption of the popular breakfast cereal.
The commercial begins with a group of young children eating Cheerios at the breakfast table. As they munch on their cereal, they happily chant the word "genial" which translates to "great" or "super". The camera then follows a series of scenes where people from all walks of life are shown having a great time, accompanied by the same jovial chant.
The scenes are diverse and include a group of surfers riding big waves, a family picnicking in a park, a couple doing a salsa dance, and a group of friends picnicking in one of the most colorful and vibrant settings. Throughout the commercial, the idea that happiness can be found in all places and among different people is repeatedly reinforced.
The TV Spot is set to a lively and upbeat song with the melody of "Bamboleo" by the Gipsy Kings, lifting up the already infectious vibe of the commercial. The words "Genial empieza con G" appear on the screen in big, bold letters, accentuating the playfulness of the ad.
The Cheerios TV Spot 'Genial empieza con G' is a perfect example of effective marketing that aims to sell a product in a fun and spirited way. By showcasing how the consumption of Cheerios can add a dash of cheerfulness to everyone's lives, the commercial leaves a lasting impression in the viewer's mind that Cheerios is more than just a breakfast cereal; it is an emblem of happy moments and good vibes.
Cheerios TV commercial - Genial empieza con G produced for General Mills was first shown on television on June 5, 2017.
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