Cigna television commercial 2022 - Health Equity: H.A.I.R. Program

What the Cigna TV commercial - Health Equity: H.A.I.R. Program is about.

Cigna's TV spot, 'Health Equity: H.A.I.R. Program' features Marlon Humphrey, an NFL player, sharing his story about the importance of access to healthcare and resources for people of color during a time when he and his family needed help the most.

The ad begins with a close-up of Humphrey, describing how his family struggled with medical expenses and getting the proper healthcare they needed as people of color in America. He talks about how a program like the H.A.I.R. Program, which stands for Health Adovocacy, Inclusivity, and Reconciliation, would have made a significant difference in his family's healthcare journey.

The H.A.I.R. Program, created by Cigna, aims to address health disparities by supporting health equity through education, engagement, and advocacy. The program hopes to address systemic issues facing communities of color by working with doctors, patients, employers, and stakeholders to increase access to care, improve health outcomes, and close gaps in health care disparities.

Marlon Humphrey ends the commercial by urging viewers to join the H.A.I.R. Program and help make a difference in healthcare disparities in America. The ad does an excellent job of highlighting the importance of creating equitable healthcare for everyone, regardless of their background. It also elevates the importance of accessibility to proper healthcare, irrespective of someone's race or social standing.

In conclusion, Cigna's TV spot successfully highlights the real-world problems facing people of color and healthcare. It's an effective way of communicating the essential role that the H.A.I.R. Program can play in helping communities of color attain equitable healthcare.

Cigna TV commercial - Health Equity: H.A.I.R. Program produced for Cigna was first shown on television on October 1, 2022.