What the Cologuard TV commercial - Sunscreen is about.

Cologuard's 'Sunscreen' TV spot reveals the importance of proactive health management and encourages viewers to prioritize their health by getting screened for colon cancer. The commercial features a woman standing outside on a bright and sunny day, applying sunscreen to her skin. As she talks about protecting her skin from harmful UV rays, the camera zooms in on her hand, revealing an awareness wristband that reads 'Screened'.

The ad cleverly uses the notion of preventative health measures by likening screening to sunscreen, a preventive measure we use to protect our skin from harmful UV rays. The powerful message is that just as we take preventive steps to protect ourselves from skin cancer, we should also take steps to screen ourselves for colon cancer regularly.

The woman in the commercial gently reminds viewers that screening for colon cancer is a simple and non-invasive process that can save lives. Cologuard offers an accurate, easy-to-use, at-home colon cancer screening test that can detect potential precancerous or cancerous cells in the stool sample. In just a few easy steps, the test can be done in the privacy of one's own home, and the test results are available online within a couple of weeks.

The Cologuard 'Sunscreen' TV spot is part of an initiative to raise awareness about colon cancer and the importance of regular screenings. The ad encourages viewers to take proactive measures to prioritize their health and protect themselves against diseases like colon cancer. By using the analogy of sunscreen, the commercial's message brings home the fact that sometimes it's the smallest, preventive measures that can make the biggest impact on our overall health.

Cologuard TV commercial - Sunscreen produced for Cologuard was first shown on television on March 2, 2021.