The new contract is expected to run past the end of his playing career. Curry 34, has been with Under Armour since 2013. The $75 million award will vest in two installments, contingent on him remaining with the company. The first installment will vest in 2029 and the second in 2034.

The shoe and apparel company weren't willing to let him enter endorsement free agency, so Under Armour decided, “We must protect this house!” and signed Curry to the athletic wear equivalent of a supermax contract.

A partnership between Stephen Curry and Under Armour, Curry Brand is a purpose-led performance brand with a mission to ensure every young person has equitable access to sport, providing solutions that positively impact youth sports in under-resourced communities.

The $75 million stock compensation will vest in two installments planned for 2029 and 2032. Curry earned $48 million this season as the NBA's highest-salaried player as part of his Warriors contract that will pay him about $165 million through the 2025-26 season.

Steph Curry is poised to sign a a lifetime contract with Under Armour worth “potentially more than $1 billion,” according to a report from Rolling Stone. The four-time NBA champion and two-time NBA MVP's current deal with Under Armour expires in 2024, with the current deal reportedly worth $20 million annually.

About Under Armour Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories.

2013 The partnership will ensure Curry, who first signed with Under Armour in 2013, remains with the Baltimore-based company beyond his playing career.

Curry targets how long he will play, aims to be Warrior for life | NBC Sports Bay Area. “It's somewhere in that range, but I never imagined myself being the forty-plus dude trying to hold on for dear life”, said Curry. “But who knows what my body will look like or feel like at that point?

Curry, who first signed with Under Armour in 2013 and launched the Curry Brand in 2020, will have the title of president of Curry Brand and will receive additional resources to grow his namesake brand.

Under Armour Mission Statement To Make All Athletes Better Through Passion, Design, And The Relentless Pursuit Of Innovation.

Under Armour's brand was founded on one thing: Making an exceptional men's base layer shirt with performance features like moisture-wicking, at a time when that didn't exist. Since then, the brand has evolved into offering athletic wear and shoes for women, men, and kids, in many sport categories, and now face masks.

National Basketball Association (NBA) star Steph Curry has agreed a long-term extension with sportswear brand Under Armour, which will allow him take on an expanded role to grow the offshoot apparel division Curry Brand.