MasterClass is an American online education platform that was founded in 2015 by film editor and director David Rogier and entrepreneur Aaron Rasmussen. The platform offers classes taught by world-ren...
MasterClass is the premier online education platform where the world's top experts teach their craft to eager learners. The MasterClass TV Spot, 'This Is MasterClass', is a visual and auditory spectacle that showcases the platform's commitment to excellence in online education.
The commercial opens with Alicia Keys, one of the platform's most renowned instructors, sitting at a grand piano. As she begins to play a soulful melody, the camera pans out to show the full room and a diverse group of people sitting and watching in awe.
The scene then transitions to another MasterClass instructor, Gordon Ramsay, wielding a knife and chopping vegetables at lightning speed. As he demonstrates how to create the perfect dish, viewers can hear his strong yet inspiring voice, assuring them that with MasterClass, they too can become experts in their craft.
The TV spot continues to showcase other MasterClass instructors such as Malcolm Gladwell, Ron Finley, and Martin Scorsese, each offering their unique perspective and expertise in their respective fields.
Interspersed between these expert instructors are scenes of everyday people taking their lessons, listening and learning with rapt attention, demonstrating the universality of the platform. The spot ends with the iconic slogan, "This is MasterClass", a fitting tagline that sums up all that the platform stands for.
MasterClass is a unique platform that brings world-class education into the homes and hands of millions of learners around the world. The TV spot encapsulates the platform's mission to offer high-quality education to everyone, regardless of their background, race, or gender. With MasterClass, anyone can learn from the very best and become a master of their craft, while being inspired to live a more fulfilling life.
MasterClass TV commercial - This Is MasterClass produced for MasterClass was first shown on television on September 20, 2022.
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