What the TrueCar TV commercial - Certificate is about.

Title: TrueCar TV Spot Review - 'Certificate'

Introduction:In this TrueCar TV spot titled 'Certificate', the company aims to showcase the trust and confidence consumers can have in their car shopping experience. The commercial revolves around the concept of a 'Certificate' that represents the guaranteed savings customers can access. With an engaging narrative and an emphasis on transparency, this advertisement aims to entice viewers into considering TrueCar for their car buying needs.

Body:The commercial opens with a scene of a person sitting behind a desk, wearing a suit and holding a framed 'Certificate'. The voice-over narrator introduces the concept of the 'Certificate', emphasizing the value and peace of mind it brings to car buyers. The camera zooms in, focusing on the certificate's details, highlighting the key benefits of using TrueCar.

The voice-over highlights the various features and advantages of TrueCar, such as accessing upfront pricing information, fair vehicle assessments, and negotiation-free transactions. As the commercial progresses, the narrator describes how TrueCar's network of trusted dealerships enables buyers to confidently find the right vehicle at a fair price.

Throughout the spot, an array of scenes featuring diverse individuals engaged in car-buying experiences are showcased. A family happily inspecting a car, a young professional signing paperwork with a sense of satisfaction, and a couple smiling while driving away in their new vehicle are some of the moments captured.

The background music adds a lively and upbeat tone to the commercial, enhancing the positive atmosphere and conveying a sense of excitement and trust. The visuals are carefully crafted, featuring high-quality footage of various car models, satisfied customers, and TrueCar branding.

Towards the end of the commercial, the narrator reiterates the key message: TrueCar provides a hassle-free and reliable car buying experience, backed by the 'Certificate' that symbolizes the savings and confidence customers gain by choosing TrueCar. The screen transitions to the TrueCar logo and tagline, leaving viewers with a lasting impression and the call to take action.

Conclusion:TrueCar's TV spot, 'Certificate', effectively presents the benefits of using their services, emphasizing transparency, confidence, and guaranteed savings. By showcasing a diverse array of satisfied customers, the commercial conveys the message that TrueCar is a trusted partner in the car-buying journey. With engaging visuals, captivating storytelling, and an enticing 'Certificate' concept, TrueCar successfully engages viewers and leaves a lasting impression.

TrueCar TV commercial - Certificate produced for TrueCar was first shown on television on March 7, 2013.