What the FreeStyle Libre 2 TV commercial - Carl Knows is about.
FreeStyle Libre 2 is a revolutionary new device that allows people with diabetes to monitor their glucose levels quickly and easily. One of the latest TV spots for the device features a man named Carl, whose life has been transformed by FreeStyle Libre 2.
In the TV spot, Carl is shown going about his busy day, confident and carefree thanks to the device he wears on his arm. The ad highlights the many benefits of the device, including how easy it is to use and the fact that it eliminates the need for daily finger sticks.
As the ad progresses, we see Carl embracing life to the fullest, whether he's playing with his children, working out, or enjoying a meal with friends. His confidence and optimism are infectious, and it's clear that FreeStyle Libre 2 has given him a new lease on life.
The ad ends with Carl speaking directly to the camera, explaining how the device has changed his life. "I know better, and now I can do more," he says, emphasizing the freedom and peace of mind that the device has given him.
Overall, the FreeStyle Libre 2 TV spot featuring Carl is a powerful testament to the device's impact on people with diabetes. By showcasing the device's ease of use, accuracy, and life-changing benefits, the ad invites viewers to consider how it could improve their own lives or the lives of their loved ones living with diabetes.
FreeStyle Libre 2 TV commercial - Carl Knows produced for
FreeStyle
was first shown on television on November 17, 2021.
Frequently Asked Questions about freestyle libre 2 tv spot, 'carl knows'
The FreeStyle Libre 2 sensor
It updates the reading every minute and stores up to 8 hours of glucose readings in 15 minute intervals. Designed to be water-resistant, it can be worn for up to 14 days, even during activities like swimming, showering, and exercising.
And display the most current eight hours of data foreign s of finger sticks and test strips. You simply scan to get your reading. Plus a lot more. Information.
The FreeStyle Libre 2 sensor is based on the same wired-enzyme technology as the FreeStyle Libre sensor. The key difference is that the FreeStyle Libre 2 sensor utilizes Bluetooth that enables the optional glucose alarms. The FreeStyle Libre 2 sensor is the same size, colour and shape as the FreeStyle Libre sensor.
When in range, the FreeStyle Libre 2 system automatically communicates to give you Low and High Glucose Alarms if they are turned on. The Low Glucose Alarm notifies you if your glucose drops below the level you set. The High Glucose Alarm notifies you if your glucose rises above the level you set.
An impressive 9.3% MARD value indicates this fact and means that Freestyle Libre 2 glucose readings usually fall within 9.3% of an individual's actual blood glucose levels. FDA approval reinforces its accuracy and reliability in effectively managing diabetes.
Freestyle Libre Pro and Freestyle Libre use subcutaneous, wired enzyme glucose sensing technology to detect glucose levels in interstitial fluid (3). They automatically measure glucose every minute, and readings are stored in 15-minute intervals.
two FreeStyle Libre 2 sensors
The FreeStyle Libre 2 Starter Pack includes two FreeStyle Libre 2 sensors. Be ready to go once your sensors arrive by downloading the free^ FreeStyle LibreLink app.
up to 14 days
This small, discreet and water-resistant2 sensor is worn on the back of your upper arm and lasts for up to 14 days whilst you shower, bathe, swim, exercise or play. The FreeStyle Libre system does not measure blood glucose but measures interstitial fluid glucose.
Wi-Fi or a mobile data connection are only required for initial app setup (downloading / installing the app, creating an account, or signing in) and sharing your glucose information with your care team or with other connected apps.
Until now, people who used the Libre 2 had to scan a device (either with a smartphone or the FreeStyle Libre 2 reader) over the sensor to read glucose levels. But the sensors will now have real-time CGM capability, whereby glucose levels show up on your smartphone automatically, transmitted by Bluetooth.
The gold standard for accuracy is a blood draw measurement and both finger sticks and CGMs have error margins (MARD) to that standard. Finger sticks tend to be in the range of 5-10% MARD, while the Libre has a MARD of about 9.7% over 14 days, and the Dexcom G6 has a MARD of 9% over 10 days.
Under experimental conditions, the arm sensor was more accurate than that of the back and chest. All the sensors recorded higher glucose concentration than venous samples during exercise. The arm and chest sites were most preferred, with the greatest sensor failures from the back.
