In the ad, Maybelline featured an influencer named Ryan Vita, who has a moustache, beard and is bald. Vita wears a lot of makeup on his face and has a special beaded clip in his beard. He uses Maybelline's “Super Stay” liquid lipstick in a bright pink shade.

The current faces of Maybelline are Adriana Lima, Christy Turlington, Charlotte Kemp Muhl, Emily DiDonato, Beatriz Shantal, Jourdan Dunn, Josephine Skriver, Gigi Hadid, ITZY, Liza Soberano and Urassaya Sperbund. Maybelline has also partnered with influencers including Dylan Mulvaney and Ryan Vita.

The 17-year-old joins supermodel and beauty face, Gigi Hadid, as well as Adrianna Lima and China's Estelle Chen, as Maybelline New York ambassadors. In her first appearance for the brand, Reid will be the face of a new innovation from Maybelline's Fit Me franchise, debuting this American summer.

In 1915, when a kitchen stove fire singed his sister Mabel's lashes and brows, Tom Lyle Williams watched in fascination as she performed what she called 'a secret of the harem' – mixing petroleum jelly with coal dust and ash from a burnt cork and applying it to her lashes and brows.

The first campaign featuring the new brand ambassadors is set to launch in April 2023. “We are thrilled to welcome Suhana Khan, Ananya Birla, and Eksha Subba in addition to PV Sindhu, to Maybelline New York.

Maybelline New York is the number one global cosmetics brand and is available in over 129 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style.

One notable campaign is the “Maybe She's Born with It, Maybe It's Maybelline” slogan, which has become an iconic phrase associated with the brand. This campaign focused on promoting Maybelline's diverse range of products and the idea that anyone can enhance their natural beauty with their cosmetics.

The campaign goals: educate consumers about choosing and using cosmetics, and recommend which Maybelline products best suit them, based upon their physical characteristics and makeup personality.

A list of K-Pop stars who are brand ambassadors in 2023 so far:

• Tiffany Young for Moschino. tiffanyyoungofficialVerified.
• Felix of Stray Kids for Louis Vuitton. louisvuittonandnicolasghesquiere.
• Jung Kook for Calvin Klein. calvinkleinVerified.
• NewJeans Hyein for Louis Vuitton.
• Jimin for Dior and Tiffany & Co.

In fact, according to Unmetric, the brand's re-gram of Pevita Pearce, ambassador of Maybelline Indonesia, was one of the top engaging Instagram posts of the week in Asia, and one of the most engaging posts by a beauty brand in Indonesia on Instagram in 2016.

Maybelline has established the highest consumer-friendly relationship with its reliable cosmetics. It creates a unique advertising strategy that keeps its customers interested by providing them with new and innovative products to stand out from the competition.

Target Market of Maybelline Maybelline is one of the most popular brands all over the world and its target market is focused purely on women aged between 15 to 45 which includes women from all backgrounds. Lately, the brand has become more contemporary for women of all races.