Commercials. In addition to traditional print media advertisements, Rolex produces television commercials that can be seen during major sporting events or on cable networks such as CNN or ESPN.

But watch fans probably also noticed that there was heavy dose of Rolex commercials narrated by legendary actor Sir Anthony Hopkins (probably because Watches & Wonders kicked-off just a few days later). Well, long before becoming the voice of Rolex, Hopkins wore what appeared to be a Rolex in Solace (2015).

Rolex spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Rolex last advertised a new product in September, 2022.

The brand supports the men's and women's game at all levels; from legendary players such as Tiger Woods and Annika Sörenstam, to junior and amateur golfers. Today, Rolex sponsors many of the most prestigious tournaments and is part of the very fabric of the ancient game.

Cristiano Ronaldo Cristiano Ronaldo currently owns the most expensive Rolex watch in history, it's super rare.

1. Paul Newman's Cosmograph Daytona. Topping the list of most expensive Rolex watches is Paul Newman's Daytona. This watch stands as the most iconic of all Rolex Daytona watches, auctioned at a record breaking $17,752,500.

In a sport where milliseconds matter, it would be difficult to find a better partner than Rolex. According to Forbes, Rolex pay an estimated annual fee of $50 million to Formula 1 in order for their logo to be plastered on cars, drivers and advertising boards at race tracks.

In a sport where milliseconds matter, it would be difficult to find a better partner than Rolex. According to Forbes, Rolex pay an estimated annual fee of $50 million to Formula 1 in order for their logo to be plastered on cars, drivers and advertising boards at race tracks.

They include beer brand Heineken and luxury watch maker Rolex which pay estimated annual fees of $50 million and $45 million respectively. Global partners get benefits such as use of the F1 logo in their advertising campaigns, title sponsorship of races and banners around the track throughout the season.

Omega Speedmaster watches have been used multiple time on trips to space. Elon Musk has also been seen wearing an Omega watch. His model of choice appears to be the Seamaster Aqua Terra, which retails at a similar price point, according to GQ.

Watches of the Richest People in the World: Elon Musk

• Elon Musk Watch - Omega Seamaster Aqua Terra 150M.
• Elon Musk Watch - Richard Mille 029.
• Elon Musk Watch - Rolex Datejust 16200.
• Jeff Bezos Watch - Ulysse Nardin Dual Time 3343-126-7/91.
• Jeff Bezos Watch - Omega Speedmaster Professional “Moonwatch” Chronograph 311.30.

When they say "the world's most expensive watches," the Rolex Paul Newman Daytona "The Oyster Sotto" Ref. 6263 always sits at the top of the list. This rare and limited-edition Oyster steel watch is one of the most coveted timepieces in the world, and for good reason.