About Company ScottsScotts is a company that provides a range of products and services for the lawn and garden industry, including fertilizers, grass seed, weed control, pest control, and other lawn c...
The Scotts Snap Spreader TV Spot titled 'Neighbors' is an advertisement that showcases the convenience and effectiveness of the Scotts Snap Spreader while adding a playful twist to the concept of lawn care.
The commercial opens with a picturesque suburban neighborhood, where perfectly manicured lawns stretch across each front yard. The camera zooms in on a side-by-side comparison of two neighboring houses. One yard is adorned with lush, vibrant green grass, while the other is overrun with brown patches, weeds, and an overall neglected appearance.
As the scene shifts to a close-up of the neglected lawn, a narrator's voice chimes in, highlighting the unfortunate plight of the homeowner. The narrator explains how frustrated the neighbor is with the constant battle against weeds and uneven growth, ending with the catchy tagline: "Lawn envy, no more!"
Suddenly, a vibrant green bag of Scotts Snap Spreader materializes in the neighbor's hands. With a confident smile, they effortlessly attach the bag to the Snap Spreader, highlighting its user-friendly design. This innovative spreader eliminates the need for complicated calibrations and measurements, making lawn care a breeze.
As if by magic, the lawn immediately begins to transform. The once-dull greenery rejuvenates and the brown patches vanish, leaving behind a lush, green carpet of grass. Weeds retreat and are quickly replaced with vibrant flowers, adding pops of brilliant color to the newly revived lawn.
The camera pans to the previously envious neighbor who now stands in awe before the remarkable transformation. The narrator reminds viewers that with the Scotts Snap Spreader, anyone can achieve a beautiful, envy-worthy lawn.
To add a humorous touch, the commercial concludes with a playful interaction between the two neighbors. The owner of the once-neglected lawn extends a hand and offers the Snap Spreader to the previously enviable neighbor, cheekily implying that they, too, can enjoy a gorgeous lawn.
The Scotts Snap Spreader TV Spot - 'Neighbors' cleverly combines the concept of lawn envy with the innovative features of the Scotts Snap Spreader. It captures the attention of viewers and highlights the product's ease of use and effectiveness in achieving a stunning, envy-inducing lawn.
Scotts Snap Spreader TV commercial - Neighbors produced for Scotts was first shown on television on March 9, 2013.
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MullenLowe is a full-service advertising and marketing communications agency with its headquarters based in Boston , Massachusetts. It is a part of MullenLowe Group, which is a multinational marketing...