What the Wendys Smoked Gouda Chicken Sandwich TV commercial - Fancy is about.

In a recent TV spot, Wendy's has introduced a new addition to their sandwich lineup – the Smoked Gouda Chicken Sandwich. The commercial dubbed 'Fancy' showcases the sandwich as a more sophisticated and gourmet offering.

The ad starts with a group of people sitting in a fancy restaurant, murmuring about the pricey menu. Suddenly, a woman's ringtone goes off, and she accidentally drops her phone inside her purse. She fishes it out, and we get a glimpse of the sandwich inside that looks absolutely delicious. The other guests at the restaurant look intrigued, and the camera zooms in on the sandwich, focusing on the smoked Gouda cheese oozing out of the chicken patty, and the crispy onions, smoky-sweet mustard, and spring mix come together for the perfect bite.

The voiceover then kicks in, "Introducing Wendy's Smoked Gouda Chicken: When you want to be fancy, but you're still hungry." The commercial ends with the guests at the restaurant admiring the sandwich, realizing that you don't need to break the bank to indulge in some gourmet food – Wendy's has got you covered.

The ad effectively positions Wendy's Smoked Gouda Chicken Sandwich as a sophisticated, upscale offering that can hold its own amid the fancier dining options and asserts that even though it appears to be an elevated menu item, it is still affordable and filling. The commercial transmits a message that Wendy's is all about creating gourmet cuisine that people can enjoy anytime, anywhere.

Wendys Smoked Gouda Chicken Sandwich TV commercial - Fancy produced for Wendy's was first shown on television on August 24, 2014.