The “Red Bull Gives You Wings” slogan has had a huge impact on the brand's success becoming synonymous with it and is instantly recognizable to millions of people around the world. The slogan has also been used in a number of different ways to promote the brand.

Hey, guess what... Red Bull doesn't "give you wings" after all. The famous energy drink slogan has been found to be false after a US lawsuit and the company has agreed to compensate customers who bought it in America between 2002 and 2014. Legal papers specify that no proof of purchase is necessary.

The Advertising Standards Authority says while the advert was light-hearted, it made health claims that are against EU rules. A Red Bull advertising campaign has been banned for suggesting the energy drink could increase focus and concentration.

The Advertising Standards Authority says while the advert was light-hearted, it made health claims that are against EU rules. A Red Bull advertising campaign has been banned for suggesting the energy drink could increase focus and concentration.

False Advertising In the lawsuits, the claimants alleged that Red Bull falsely advertised their energy drinks as being “superior to coffee.” However, in actuality, one 8-ounce can of Red Bull contains only about half the caffeine of a 7-ounce cup of coffee.

Denmark and Norway have banned the sale of Red Bull and similar energy drinks due to concerns over high caffeine content and potential health risks.

The lawsuit argued that Red Bull mislead consumers about its energy drinks, which it claims increase performance, concentration and reaction speed. Plaintiffs' argued that the drinks only supply energy through caffeine and that these claims were false.

Red Bull confirms on its website that Red Bull does contain taurine but the taurine is not made from bull's testicles. “The taurine in Red Bull is not derived from animals. It is produced synthetically by pharmaceutical companies,” it says (here).

a $13 million In May 2015, a federal New York judge granted a $13 million settlement against Red bull which resolved two class-action lawsuits alleging false advertising.

Authorities in France, Denmark, and Norway initially did not permit the sale of Red Bull. However, as of 2021, it is on sale in all 27 member states of the European Union and in 171 countries around the world.

Red Bull, the top-selling energy beverage in the U.S. and a drink that was banned in France until 2008, has now been pulled off retail shelves in Germany after researchers found trace amounts of cocaine in the drink, reports Nutrition Business Journal.

Formula One's governing body, the FIA, has confirmed Red Bull breached the sport's cost cap in 2021 but has yet to decide on the team's punishment.