What the 2016 Kia Sorento TV commercial - NBA: Transformation is about.

In 2016, Kia released a television commercial featuring NBA sideline reporter Craig Sager. The commercial was titled "Transformation" and aimed to showcase the new 2016 Kia Sorento.

The commercial begins with Craig Sager driving through a dark and abandoned city. The cityscape is bleak and uninspiring. However, as he drives, he notices bright colors and shapes begin to appear everywhere. The dull city begins to transform as if it is waking up to greet him. The colors become more vivid, and the message being conveyed is that the 2016 Kia Sorento is like a catalyst that transforms its owner's world.

As the commercial progresses, it becomes evident that the car itself has a part to play in the transformation. With a new design and advanced technology features, the Kia Sorento is a model of innovation and refinement.

Finally, the commercial ends with a message from Sager, who states that "words cannot describe" how incredible the experience of driving the new Kia Sorento is. The message is clear; this car is beyond the ordinary. It is a game-changer, a symbol of transformation.

Overall, the 2016 Kia Sorento TV spot is an excellent example of advertising done right. It effectively communicates the transformative power of the car with a unique blend of visuals and messaging. The collaboration between Kia and Craig Sager was a smart move that helped elevate the commercial and make it more memorable.

2016 Kia Sorento TV commercial - NBA: Transformation produced for Kia was first shown on television on April 19, 2015.