What the Black Lives Matter TV commercial - Rest in Power, Beautiful is about.

The Black Lives Matter TV Spot, 'Rest in Power, Beautiful' is a powerful tribute to those who have lost their lives to police brutality and racial injustice. The ad begins with a heart-wrenching clip of George Floyd, who was killed in May 2020 after a Minneapolis police officer kneeled on his neck for more than eight minutes.

The spot then transitions to a collage of images featuring other victims of police brutality, including Breonna Taylor, Elijah McClain, and Tamir Rice. Throughout the ad, a haunting rendition of the classic spiritual song "Swing Low, Sweet Chariot" plays in the background, further emphasizing the somber tone of the message.

The ad concludes with the message, "Rest in power, beautiful," reminding viewers that behind every name and every news headline, there is a beloved human being who has been taken too soon. The message also encapsulates the hope that these individuals will live on in the memories and spirits of those who loved them and that their stories will continue to inspire meaningful change.

Overall, 'Rest in Power, Beautiful' is a poignant and impactful statement on the Black Lives Matter movement, reminding viewers of the ongoing struggle for racial justice and the need for collective action to bring about real and lasting change.

Black Lives Matter TV commercial - Rest in Power, Beautiful produced for Black Lives Matter was first shown on television on June 15, 2020.