Slogans. In 1981, the company adopted "Maybelline, Maybelline Ooh La La" as its advertising slogan, which was used until 1991 when the tagline changed to "Maybe she's born with it, maybe it's Maybelline".

In 1915, when a kitchen stove fire singed his sister Mabel's lashes and brows, Tom Lyle Williams watched in fascination as she performed what she called 'a secret of the harem' – mixing petroleum jelly with coal dust and ash from a burnt cork and applying it to her lashes and brows.

One notable campaign is the “Maybe She's Born with It, Maybe It's Maybelline” slogan, which has become an iconic phrase associated with the brand. This campaign focused on promoting Maybelline's diverse range of products and the idea that anyone can enhance their natural beauty with their cosmetics.

The first campaign featuring the new brand ambassadors is set to launch in April 2023. “We are thrilled to welcome Suhana Khan, Ananya Birla, and Eksha Subba in addition to PV Sindhu, to Maybelline New York.

Target Market of Maybelline Maybelline is one of the most popular brands all over the world and its target market is focused purely on women aged between 15 to 45 which includes women from all backgrounds. Lately, the brand has become more contemporary for women of all races.

Maybelline New York is the number one global cosmetics brand and is available in over 129 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style.

A list of K-Pop stars who are brand ambassadors in 2023 so far:

• Tiffany Young for Moschino. tiffanyyoungofficialVerified.
• Felix of Stray Kids for Louis Vuitton. louisvuittonandnicolasghesquiere.
• Jung Kook for Calvin Klein. calvinkleinVerified.
• NewJeans Hyein for Louis Vuitton.
• Jimin for Dior and Tiffany & Co.

BTS' Jimin is Dior's 2023 global ambassador. #BillboardNews | Instagram.

Maybelline's target market is focused on young girls between ages 13-24 with a supporting emphasis on working moms. Many makeup lovers already adore this brand since they are easily available and can be chosen from their wide product range.

• Best Foundation. Maybelline New York Fit Me Dewy + Smooth Foundation. Amazon.
• Best Blush. Maybelline Fit Me Blush. Ulta.
• Best Waterproof Mascara. Maybelline Great Lash Waterproof Mascara. Target.
• Best Liquid Eyeliner. Maybelline Hyper Easy Liquid Pen Eyeliner.
• Best Lipstick. Maybelline SuperStay Vinyl Ink Longwear Liquid Lipcolor.

Despite being so affordable, Maybelline produces high quality makeup thats comparable to its luxury counterparts.

BLACKPINK's Jennie and Kim Taehyung are known as Gucci queen and king. In South Korea, Jennie is referred to as the "human Gucci" or "walking Gucci" for her ability to look costly in any attire. See which of the two stunning K-Pop women is deserving of the title of Gucci queen by taking a peek at them both.