What the Zocdoc TV commercial - Really Hurts: Fletcher Family is about.
Zocdoc is a well-known platform that connects patients with licensed healthcare providers. In their TV spot named 'Really Hurts: Fletcher Family,' Zocdoc highlights an all-too-relatable problem that many families face: trying to get healthcare when someone in the family is sick can be frustrating and time-consuming.
The ad features the Fletcher family, who are all gathered around the dining table including a young girl who has a painful earache. The father cracks out a medical encyclopedia and suggests a possible diagnosis while the mother attempts to reach out to the pediatrician only to have her call ignored. The events of the ad proceed to show the family attempting to find a proper healthcare provider with no success.
Finally, they find Zocdoc. As per the ad, with Zocdoc, they can check the availability of in-network doctors and book appointments online. The ad highlights the convenience of Zocdoc by showing the family getting immediate healthcare access, and the girl holding her much-needed medication.
Overall, the Zocdoc TV spot 'Really Hurts: Fletcher Family' does an excellent job of showcasing the common health care access problems faced by families and how Zocdoc bridges the gap with their user-friendly online booking platform. The ad helps people comprehend how Zocdoc can simplify the process of searching for and booking healthcare appointments.
Zocdoc TV commercial - Really Hurts: Fletcher Family produced for
Zocdoc
was first shown on television on March 22, 2021.
Frequently Asked Questions about zocdoc tv spot, 'really hurts: fletcher family'
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We hear all the time from patients that Zocdoc's product make's healthcare less scary, and we wanted our ads to do the same." said Richard Fine, Chief Commercial Officer at Zocdoc. "The 'Get Your Docs in a Row' campaign is the opposite of intimidating, it's an invitation.
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