Isaiah Amir Mustafa (born February 11, 1974) is an American actor and former American football wide receiver. Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like".

Crews - who joined the campaign after Mustafa - was a spokesman for Old Spice for 10 years, and the actor shared that he would be happy to return to the role under one condition.

Terry Crews appears in Old Spice's commercials often dressed in only underwear or a towel, hyping up the quality of the Old Spice products while performing absurd or herculean feats. It is suggested that Old Spice gives him his powers.

Old Spice tapped Mustafa and Crews in 2010 for its "Smell Like a Man, Man" and "Odor Blocker" campaigns, respectively. They've both worked for the brand for five years, so that's a wash. Campaign appearances: Mustafa has been in seven campaigns for Old Spice, with many videos included in each digital push.

49 years (February 11, 1974)Isaiah Mustafa / Age

Isaiah Mustafa The Man Your Man Could Smell Like

It is manufactured by Procter & Gamble. Old Spice was launched as Early American Old Spice by William Lightfoot Schultz's soap and toiletries company, Shulton Inc., in 1937. It was first targeted to women, with the men's product being released before Christmas at the end of 1937.

Terry earns about $6 million from his endorsements. He is a popular character and has used his influence for doing advertisements for products like Old Spice.

Isaiah Mustafa You introduced the “Old Spice Guy”. Played by Isaiah Mustafa, He was the embodiment of your confidence, and he communicated to women that, while their men could not look like him, they could smell like him.

Smell like a man, man. To promote its new deodorant, aluminum-free deodorant and body wash in a subtle scent called Ultra Smooth, Old Spice launched updates to its 2010 commercials and old tagline of, “Smell like a man, man.” The 2020 version includes the commercials' original actor, Isaiah Mustafa, now teamed with a son character and the ...

The ads were full of absurdity and hyperbole, showcasing Mustafa in a variety of humorous and outrageous situations. The message was clear: Old Spice was not just the choice for older men, but was also a product for young, modern, and adventurous men.

It was the brainchild of Wieden + Kennedy creative team Craig Allen (now co-founder of W+K-backed agency Callen) and Eric Kallman, under creative directors Eric Baldwin (now W+K ECD) and Jason Bagley. The initial ads were directed by Tom Kuntz, who upped the ante by shooting in a single take.