What the Visit California TV commercial - Childhood Rules is about.

The Visit California TV Spot, titled 'Childhood Rules', is a heartwarming advertisement that takes us on a journey back to the memories of our childhood. The TV spot showcases the beauty and wonders of California through the eyes of children, reminding us of the freedom and innocence of our youth.

The video opens with a young boy dressed as a superhero, wearing a red cape and running through a field with his arms outstretched, as if he's flying. The boy is then seen swimming in the ocean, exploring the forest, and running through a desert with a group of friends.

As the advertisement progresses, the focus shifts to different children, each exploring and enjoying the unique landscapes of California. Whether it's the towering redwood trees in the forest, the rolling hills of wine country, or the buzzing energy of Los Angeles, these children are out there having the time of their lives.

Throughout the TV spot, the message is clear: California is a place to let your inner child run wild and free. From beach days to mountain adventures, there's something for everyone in this beautiful state. The commercial ends with a group of children standing on the beach at sunset, embracing each other with huge smiles on their faces, reminding us of the pure joy that can be found in California.

In conclusion, the Visit California TV Spot 'Childhood Rules' is a beautiful and inspiring advertisement that showcases the natural beauty and adventurous spirit of California. It reminds us all of the simple pleasures in life and encourages us to embrace our inner child, go on adventures and take full advantage of all that California has to offer.

Visit California TV commercial - Childhood Rules produced for Visit California was first shown on television on March 12, 2023.