TaylorMade Company Overview TaylorMade is a well-known and respected company in the golf industry. The company specializes in the design, manufacturing, and distribution of golf equipment, including...
TaylorMade's M1 and M2 golf drivers are two of the most popular and technologically advanced drivers on the market, and their TV spot, 'What's Your M Combination?' seeks to capitalize on this by showcasing the unique combination of features that each driver offers.
The TV spot begins with a shot of the M1 and M2 drivers side by side, followed by a voiceover introducing the two drivers. "Introducing the TaylorMade M1 and M2 drivers. Two very different drivers built for two very different players."
The ad then goes on to highlight some of the key features of each driver. For the M1, the focus is on the driver's ability to be personalized and fine-tuned to a golfer's specific needs. The M1 features a T-Track system that allows for customization of the driver's weight and loft, while the Carbon Composite Crown helps to position weight low and back for better control and higher launch.
For the M2, the focus is on the driver's distance-enhancing features. The M2 features a Geocoustic design that combines geometry and acoustics to enhance forgiveness and deliver explosive distance.
The ad concludes with the voiceover asking the viewer, "So, what's your M combination?" and encouraging them to visit a TaylorMade fitting center to find out.
Overall, the TaylorMade M1 and M2 TV spot is a great showcase of the features and capabilities of these two drivers, and does an excellent job of highlighting the unique selling points of each one. Whether you're looking for maximum customization or maximum distance, there is an M combination out there for you.
TaylorMade M1 & M2 TV commercial - Whats Your M Combination? produced for TaylorMade was first shown on television on May 19, 2017.
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